Last week, in part one of this series on writing Kindle eBooks, we talked about the benefits of publishing eBooks for Kindle on Amazon.
Once you realize how many benefits your online business can enjoy, you may be tempted to start writing so you can get your eBooks published and selling. However, there’s a bit of work that has to be done before you ever write a word. This brings us to today’s topic – defining your target audience.
Don’t Make This Rookie Mistake!
One of the biggest mistakes eBook authors make when writing Kindle eBooks is failing to define the audience they want to target. Failing to define your audience is a mistake that will quickly begin to compound.
If you don’t define an audience, you can’t target your book to meet the needs of any one group of people.
If you don’t have a target audience, any eBook you write will end up being useless.
You won’t reap the benefits of building a good reputation, increasing web traffic or building good relationships. In fact, you’ll have a tough time marketing your eBook if you haven’t already decided on a specific audience.
How to Define Your Audience
Now that you know how important it is to define your audience when writing Kindle eBooks, you may be wondering how to accomplish this.
Start out by asking yourself the question: To whom am I writing this eBook?
To help you figure out the answer to this question, here are a few tips.
– Tip #1 – Defining Demographics – First, you need to define the demographics of your target audience. Demographic information is very basic information, such as age, gender and household income. When planning who your audience will be, some demographic statistics you may want to consider include age, employment status, gender, marital status, income levels and whether they have children. If you’re writing an eBook on anti-aging skin care, you may want to target a female audience over the age of 40.
– Tip #2 – Geographic Targeting – Next, figure out where your potential customers are in the world. In what country are they located? Are you only writing to people in the United States? If you want to reach a broader audience, you can keep your geographic audience pretty wide. However, if you want to write eBooks on birds in the United States, you’ll be working to reach a geographic location that is quite specific.
– Tip #3 – Psychographic Profiling – Before writing Kindle eBooks, you also should do some psychographic profiling when trying to define a target audience. This type of profiling looks at interests, lifestyles, attitudes, personality and values. Gathering this information will help you to hone in even further on the customers you will be targeting. Characteristics like “dog owner,” “has family values,” “cost conscious,” or “enjoys working out on a regular basis” are all things that it’s important to know when determining who you should be writing to.
– Tip #4 – Patterns of Behavior – Last, know how your audience behaves. This is referring to the patterns and behaviors of your target consumer. Do they research services and products on the web? What sites do they visit on a regular basis? Do they use social networking? Are they online shoppers? Do they clip coupons? All this behavioral information can influence their purchasing habits.
As you work to figure out the audience for your Kindle eBook, make sure you write this down. Do your research and find facts, trends and statistics. Keep track of that research.
As you do your research, ask yourself a few questions.
- Who does my eBook speak to?
- What do they feel?
- What do they like?
- What will they learn from my eBook.
- How can I build relationships with my eBook?
- What is the purpose of the book?
Although it can feel a bit constraining to focus on a specific, target audience, it will actually liberate you once you start writing. You won’t have to worry about appealing to a macro audience.
You’ll be better able to focus your book so it offers information and solutions that meet the needs of your potential customers. Even your marketing efforts will become easier, since you already know the audience you’re writing to.
Start thinking about the audience you want to target with your eBooks. Then, come back next week for Part 3 of this series on writing Kindle eBooks.
While you’re waiting, Need An Article does provide an eBook writing service that you can take advantage of today. You’ll get first class customer service and quality writing that will make publishing your Kindle eBook faster and easier.