6 Powerful and Ethical Ways to Increase Your Website Traffic

Whether you have an ecommerce or a content-based website, traffic is the most important factor for the success of your online business. Having a loyal audience that keeps on growing will provide  monetization possibilities for your website.

When it comes to increasing website traffic, you can try various strategies. Some of these are ethical, others tend to deliver quick results but could be potentially harmful in the long term.

The following six tips will help you increase your website’s traffic without affecting your chances of good search engine positioning and without having to cope with penalties.

People visit websites that offer high quality, well-written and specialized content. Having a good content strategy is the heart and soul of building successful online presence.

Make sure that your articles deliver unique information. Avoid topics that have been overly spoken about. Instead of going mainstream, look for a sub-niche that will allow good website positioning.

Create a schedule and try to add new content to your website several times per week. Fresh articles will improve your search engine positioning and keep your loyal audience coming back for more.

Build Your Social Media Presence

Social networks are a great promotional channel and if you are still failing to take social media marketing seriously, you should change your attitude immediately. It affects optimization, it drives targeted traffic to your website and it helps build relationships with readers, prospects and customers.

Make use of different channels. Share content from your website, answer questions and use the feedback you get to make your content better. Your audience can provide a lot of useful information, if you know how to interact and how to ask the right questions.

Add Social Sharing Buttons to Your Pages

Let your audience do promotion instead of you. Adding social sharing buttons right next to your content is a simple and efficient traffic maximization trick.

You need great content to make the most of this strategy. People will be willing to share information about the articles that they enjoyed reading or they found to be particularly useful.

The Good, Old Newsletter

Some traditional internet marketing strategies can still deliver amazing results, if used correctly. Email newsletters are one such possibility.

Sending newsletters to your readers can “remind” them to visit the website and explore the newest content. Being successful with this internet marketing strategy, however, demands both thought and careful planning.

A newsletter should offer the reader something of value. Provide unique and interesting information in exchange for the personal data that people are sharing with you. There could be exclusive texts that appear solely in the newsletter or special offers, if you are promoting a corporate or an ecommerce website. Including solely links to articles that are readily available on your website will discourage people from subscribing.

Add Multimedia to Your Pages

Videos and slideshows can be added alongside your texts to increase your website’s traffic.

Interesting and high quality multimedia is often much more intriguing than texts. Multimedia can also be incorporated easily in your social media marketing strategy. Having large slideshows will also generate more page views than a single article.

Just like with all other traffic generation strategies, quality matters. All the photographs and the videos should be meaningful and shot professionally.

Contests are Great for Building Your Audience

A contest with even a small prize for the winner can result in an incredible traffic boost.

You can use contests to make people comment on your website, rate their favorite articles or upload some of their own content. The fact that they are competing against other visitors will make the participants in the contest come back to your website time and time again.

A good traffic maximization strategy relies on multiple tools. Think about your long term goals. You will have to work hard and the results will be evident after some period of time.

Managing your content and your internet marketing successfully will deliver consistent benefits that you will get to enjoy for years to come.

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Simple Ways To Get More People To Read Your Content

Today’s world moves at a very fast pace.

This has created a culture of demand and instant gratification. The average person feels that their time is too precious to waste and they hurry along, demanding fast answers and making fast decisions.

Convincing Readers To Slow Down

Countless research studies and scientific polls have come to a generalized conclusion about the average Internet reader: They are impatient. Among the most commonly found research results is that the average reader decides in ten seconds whether your page is worth reading. They likewise suggest that those ten seconds will be spent scanning.

Scanning is when a reader glances over the page they’ve stumbled on. Their eyes flit about the screen, gathering information from headlines, subheadings, graphics, pictures, and highlighted or bold font print. They garner the basic gist of your page in ten seconds, and either settle in to read, or click back to the search engine to try again.
[captionpix imgsrc=”http://needanarticle.com/index2/wp-content/uploads/popcorn.jpg” width=”135″ captiontext=”Studies have shown that image captions are some of the most read text on a page, further encouraging your readers to grab a snack and stick around for awhile.”]

What This Means For SEO

When someone finds your page using a search engine, that search engine gauges your site’s appropriateness and value to the reader based on how long the reader stays on your page. Known as the bounce rate, the search engine keeps tabs on the amount of time that elapses between a search engine link click and the user returning to the search engine.

The longer you can keep a reader on your site, and the more pages they visit within your site while they are there, the more value the search engine places on your website’s content. The more valuable your content, the higher your search engine results.

Keep Your Reader Longer

Use these tricks to capture your reader’s attention in those ten seconds.

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[list_item]Break up your text, offering plenty of opportunities for subheadings. Capture your entire point in the subheading, expecting the reader to read these first. Let your actual text serve as a supplemental explanation.[/list_item]

[list_item]Include a few bold or highlighted words to make your points stand out from your text. These bold fonts will draw attention to important details, but only if you use them sparingly. If every paragraph contains multiple words that stand out, the desired effect will be lost.[/list_item]

[list_item]Employ plenty of white space on your page. One of the most intimidating factors a reader can encounter is a wall of text. These long paragraphs feel like work to your reader, encouraging them to bounce back to the search engine and try again.[/list_item]

[list_item]Don’t overdo the white space! While it is acceptable to let the occasional sentence stand as its own paragraph, the repeated use of this makes your website feel unorganized and chaotic.[/list_item]

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Readers Enjoy Simple Concepts

The simple concepts are what coax a reader into staying on your page for longer. Bullets, internal links, and captions that stand out from the rest of the text are simple concepts that you can use to draw the reader in.

Make sure that each included bullet gets right to the point. Tell your reader the fact right after the bullet. Expand your discussion in the text that follows, but don’t overdo the bullets!

[captionpix imgsrc=”http://needanarticle.com/index2/wp-content/uploads/Readable-Text-2.jpg” width=”200″]

Links, both internal and external, give your reader a reason to keep on going. Unless you provide the reader with something else to do, they’re heading back to the search engine.

Captions and quotations can be used to draw attention to any part of your site. Proper examples of this concept can be found in modern magazines. When a quote has been removed from the text, enlarged, and colored, it captures your reader’s attention.

What Readers Like To See

Your content should employ the inverted pyramid writing style at all times. A popular journalistic tool, the inverted pyramid style is showcased by placing the most important information at the top of each section. As you work your way through the section, the information becomes increasingly less important.

Allow your reader to skip down the page, reading the information closest to the subheading. The inverted pyramid style allows the reader to quickly judge whether they should keep reading, or skip to the next subheading.

You have to remember to not overwhelm your reader. Complicated subjects should be broken into different pages. This permits the reader to take in one important part at a time without feeling like they’re inside an encyclopedia.

Consider using the numbered list idea. As mundane as it may seem, readers will often pay attention to a post that offers them “X Ways To Learn Blank”.

The Finishing Touches

When you are finished applying all of these designs to your website, don’t eagerly hit that publish button. Rather:

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[list_item]Go back and read your post like a scanning visitor would.[/list_item]

[list_item]Determine if your headings and subheadings explain your premise by themselves.[/list_item]

[list_item]Judge the amount of bold or highlighted text to see if it is distracting due to high usage.[/list_item]

[list_item]Consider the amount of text and white space on your page. Make certain one doesn’t overwhelm the other.[/list_item]

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Most importantly, make sure you are offering valuable content to your readers. Even with all of these tricks in play, your reader won’t stick around for weak content.

How to Get a Fair and Balanced Product Review

Product reviews are effective tools to use to get consumers to purchase products. However, the reviews must be written in a believable manner. This means that both positive and negative things on each product should be written. Typically, no products are perfect; there are always ways the products can be improved. Let us look at all the things that should be included in a fair and balanced product review.

Overview

Any review needs to start with a description of the product. Make sure it has what service it provides the consumer. This introduces the reader to the product.

Features

It is best to mention all pertinent features the product offers or as many as possible. As you order the review written, tell the writer to assume the reader knows nothing about the product. This will help to inform all the readers more fully of the features the product has.

Materials

Ask the writer to list all the materials the product is made from. This lets the reader know its durability. Whether it is stainless steel, plastic or other materials, it is important that this be reported to the reader.

Pros

Next, have the writer list all the good points of the product. If it is an improvement on an older model, this fact should also be included. Anything that is positive about the product could lead the buyer to purchase the item. However, remember this is supposed to be a fair and balanced review, so it cannot be all positives.

Cons

Ask the writer to honestly report any negatives about the product, no matter how small or large. This will help the consumer know if there are any risks involved in purchasing the product. Having the bad points added to the review makes it more balanced and more believable.

Places to Buy and Prices

Request that the writer help the consumer know where to find the product and what the latest price is that he/she will have to pay for the item.

Conclusion

Have the writer end the review with a conclusion that is neither positive nor negative. Allow the reader to make up his or her own mind if they want to buy it. Just have the author wrap by saying that the review should help the reader know who the product is right for.

If you follow all the steps above when ordering your reviews, all your products reviews will be fair and balanced. This will help you get the reviews accepted easier in many venues.

Peggy Redwine (also known as Peggy), is a writer available for hire
here at Need An Article™. Become a client today and see what great content the two of you can create together!

Who’s Really Making it Online?

The answer to that question is, nearly everyone. People from all walks of life are making money. Older Americans, teenagers, stay-at-home moms, retired business owners and even small companies in Africa, and individuals who have an idea and a good way to present it.

Shockingly, during what was a marked economic downturn for many countries, the United States included, with jobs lost and hours cut, the internet seemed to be functioning at peak capacity.

A few jobs were lost, a few sites went under. Notably, the very small ones who didn’t take the time or the bother to learn SEO tactics or hire someone to drive traffic or learn more about the best way to market their products and services are the ones which are no longer here?

Did the people who succeeded have some magic formula they used In all honesty, no, they didn’t have anything more than common sense and patience, as well as drive that took them forward,..

Why did they succeed and how did they accomplish what so many other people before them don’t seem to be able to? During a time that was less economically sound for everyone, many of these people doubled, tripled, or even quadrupled their Adsense or their online income.

How did they accomplish that?

Did they hire traffic, use Solo Ads, pay someone to do their traffic driving and other things? The answer to most of those questions is “No!” Most of these people did not have a lot to start with, began with some simple skills and honed them.

They took the time and the energy to learn what they needed to get ahead online. Most of them started from scratch and worked from 1 or 2 dollars a month to get where they wanted to be. Was it luck? Typically, no. Was it skill? Again, not always. Many of these people…

To read the rest of this report in “Starting and Running Your Own Online Business!”, Join our spam-free newsletter. Plus, we’ll also send you another bonus report (with no sales pitches) that you may find useful if you’re looking for a reliable SEO firm. More and more people are looking to outsource this part of their business, but may not be aware of the pitfalls along the way. We’ll show you what you need to know! Join today

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Buying Article Writers For a Dime a Dozen

Extra! Extra! Read all about it… you can now buy articles CHEAPLY! From a myriad of writers.

But is it a good business decision to go cheap? “What about the quality?” You might ask. Yes, exactly! Quality is what counts, right? For you, maybe! But for the person you’ve hired to write for cheap prices, this is not always the case.

The best way–the most correct way to have your articles written is to use language designed to make complex subjects easier to understand rather than make the article seem more complex than it really is. Making complicated subjects easy for your readers to absorb improves the user experience on your website.

  • Use writers who are well known and easy to find online. Typically, article writing services or writers who have provably been in the business for several years will be your best place to buy website content.
  • The SEO and the keywords should fit naturally or fall naturally into place. They should not appear to be forced into the article. They should seem to flow without any real effort. More than this, don’t choke your articles full of keywords. Your customers are going to notice and more, the search engines are going to notice and throw a penalty for keyword stuffing. More than two percent these days is just too much.

SEO writing is an art in and of itself. You can buy articles from literally anywhere at all. That doesn’t mean you can by good articles from everywhere.

Everyone and their brother will encourage you to get your website content from them. The fact is  that you’re going to be best served getting them from companies or individuals who have been in the business of SEO writing for at least two or three years.

The older writers in these companies are the ones who can give you that kind of flow. They know the best way to make your keywords fit without making them sound forced and they know their articles need to entertain the reader as well as to sell the product.

When you get website articles from companies who have been online for a while, you’re assured that their writers and their staff are in the know about what you’re looking for. New writers are cropping up at an astonishing rate. Many of them will tell you how expert they are at SEO writing. The reality is that you’re going to find they simply aren’t all they tell you. The writers who have been online and in the business for a while are people who have learned SEO and marketing practices over the course of time.

Just some food for thought.

Need An Article has the experience to meet your content demands. It’s what we do day in and day out – and have been for 10+ years.

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Use News Articles to Overwhelm your website with Traffic and Faster Indexing

Owning a website involves countless hours of work, especially if you’re new to the online business world. The goal is to be more efficient with your time and even outsource a lot of the work. If you try to do everything on your own, it could take years to see an ample amount of traffic or high rankings in the search engines. One of the best ways to do both is by utilizing news articles.

Search engines like Google and Yahoo offer their own areas for news articles. Over the years, it has become one of the main staples for building traffic to your site and getting indexed faster. NAA understands the importance of timely content and can deliver up-to-date subject matter to help you build your online business.

In order to get a better feel for what Google News and Yahoo News can offer you; here are a few benefits that will soon follow:

  • Lightning-Fast Indexing- When NAA produces news articles for your content purposes, Google News includes it and it gets indexed almost at the same time. This means that you could literally see an increase of traffic to your site almost immediately.
  • The Expert Appeal- While article marketing sites like Ezines and eHow can give you an “Expert” status after spending time on their website, articles that are listed in the news section of Google and Yahoo are already viewed this way. When individuals read over your content, they already believe you’re an expert in your niche.
  • Blog and Website Support- You’ve probably come across a website or blog that gets their ideas from news articles. In fact, a lot of them will give a short summary and then offer their viewers a one-way link to your site. This means that others are advertising for you without any extra costs.
  • Higher Rankings- When a business is utilizing article marketing as one of their advertising platforms, it takes time to help their website ranking. However, when you take advantage of news articles that NAA creates they already rank higher, which means more visibility.

Unfortunately, there are a lot of website owners that don’t know the first thing about writing news articles. NAA understands you have several other areas of your business to consider, so it’s possible that there isn’t any extra time to write these on your own.

NAA has writers on hand who specialize in writing new articles for websites or blogs just like yours. It doesn’t matter if it revolves around sports, American Idol, Top Chef, the Japan crisis, solar energy, making money online, divorce, diseases and disorders, or anything else.

Okay, if you’re not sitting on the edge of your seat yet, take this into consideration. Google News has a PageRank of 9. There are thousands of websites and blogs out there that are considered “syndicates” of Google News. When NAA writes news articles for you, they could basically become viral!

Yep, we said viral. Today you might outsource a couple news articles to NAA in hopes of a few visitors, and tomorrow you might be overwhelmed with a vast amount of traffic. Oddly enough, this is still one of the most overlooked article marketing methods out there.

If you want to try a few on your own, here are a few tips to help you learn how to write news articles:

  • Focus on the Who, What, When, Where, How, and Why- Your title and first paragraph are just like a first impression. You only get one, so make the most of it. Try to get as much of the who, what, when, where, how, and why within the first two paragraphs.
  • The “Most” to “Least” Importance- When you’re providing your viewers with all the details in your news articles it’s important to give them the most important information first. Even though you will be decreasing “importance” from there, you should do this gradually. Otherwise, the reader will be turned off by the material.
  • Don’t be Opinionated- When it comes to news articles, you never offer your opinion. This shows bias and it can be detrimental to how the readers view you. Keep an unbiased approach and it will definitely be more successful.
  • The Ultimate Ending- There is a huge difference in the ending of a news article as opposed to content for article marketing. When it comes to news there doesn’t need to be any sort of conclusion. The approach is very similar to movies that leave you hanging at the end. They want you to draw your own conclusions, which is the same thing news articles should do.

NAA has writers standing by to deliver quality content for your news articles and allow you to work on other areas of your online business.