Simple Ways To Get More People To Read Your Content

Today’s world moves at a very fast pace.

This has created a culture of demand and instant gratification. The average person feels that their time is too precious to waste and they hurry along, demanding fast answers and making fast decisions.

Convincing Readers To Slow Down

Countless research studies and scientific polls have come to a generalized conclusion about the average Internet reader: They are impatient. Among the most commonly found research results is that the average reader decides in ten seconds whether your page is worth reading. They likewise suggest that those ten seconds will be spent scanning.

Scanning is when a reader glances over the page they’ve stumbled on. Their eyes flit about the screen, gathering information from headlines, subheadings, graphics, pictures, and highlighted or bold font print. They garner the basic gist of your page in ten seconds, and either settle in to read, or click back to the search engine to try again.
[captionpix imgsrc=”” width=”135″ captiontext=”Studies have shown that image captions are some of the most read text on a page, further encouraging your readers to grab a snack and stick around for awhile.”]

What This Means For SEO

When someone finds your page using a search engine, that search engine gauges your site’s appropriateness and value to the reader based on how long the reader stays on your page. Known as the bounce rate, the search engine keeps tabs on the amount of time that elapses between a search engine link click and the user returning to the search engine.

The longer you can keep a reader on your site, and the more pages they visit within your site while they are there, the more value the search engine places on your website’s content. The more valuable your content, the higher your search engine results.

Keep Your Reader Longer

Use these tricks to capture your reader’s attention in those ten seconds.


[list_item]Break up your text, offering plenty of opportunities for subheadings. Capture your entire point in the subheading, expecting the reader to read these first. Let your actual text serve as a supplemental explanation.[/list_item]

[list_item]Include a few bold or highlighted words to make your points stand out from your text. These bold fonts will draw attention to important details, but only if you use them sparingly. If every paragraph contains multiple words that stand out, the desired effect will be lost.[/list_item]

[list_item]Employ plenty of white space on your page. One of the most intimidating factors a reader can encounter is a wall of text. These long paragraphs feel like work to your reader, encouraging them to bounce back to the search engine and try again.[/list_item]

[list_item]Don’t overdo the white space! While it is acceptable to let the occasional sentence stand as its own paragraph, the repeated use of this makes your website feel unorganized and chaotic.[/list_item]


Readers Enjoy Simple Concepts

The simple concepts are what coax a reader into staying on your page for longer. Bullets, internal links, and captions that stand out from the rest of the text are simple concepts that you can use to draw the reader in.

Make sure that each included bullet gets right to the point. Tell your reader the fact right after the bullet. Expand your discussion in the text that follows, but don’t overdo the bullets!

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Links, both internal and external, give your reader a reason to keep on going. Unless you provide the reader with something else to do, they’re heading back to the search engine.

Captions and quotations can be used to draw attention to any part of your site. Proper examples of this concept can be found in modern magazines. When a quote has been removed from the text, enlarged, and colored, it captures your reader’s attention.

What Readers Like To See

Your content should employ the inverted pyramid writing style at all times. A popular journalistic tool, the inverted pyramid style is showcased by placing the most important information at the top of each section. As you work your way through the section, the information becomes increasingly less important.

Allow your reader to skip down the page, reading the information closest to the subheading. The inverted pyramid style allows the reader to quickly judge whether they should keep reading, or skip to the next subheading.

You have to remember to not overwhelm your reader. Complicated subjects should be broken into different pages. This permits the reader to take in one important part at a time without feeling like they’re inside an encyclopedia.

Consider using the numbered list idea. As mundane as it may seem, readers will often pay attention to a post that offers them “X Ways To Learn Blank”.

The Finishing Touches

When you are finished applying all of these designs to your website, don’t eagerly hit that publish button. Rather:


[list_item]Go back and read your post like a scanning visitor would.[/list_item]

[list_item]Determine if your headings and subheadings explain your premise by themselves.[/list_item]

[list_item]Judge the amount of bold or highlighted text to see if it is distracting due to high usage.[/list_item]

[list_item]Consider the amount of text and white space on your page. Make certain one doesn’t overwhelm the other.[/list_item]


Most importantly, make sure you are offering valuable content to your readers. Even with all of these tricks in play, your reader won’t stick around for weak content.

Blog Networks Being Rapidly Deindexed Has the SEO World Up in Arms

Provided by: [google_authorship]

The SEM companies around the country are getting notified by Google Webmaster warnings recently that they are out of the loop so to speak and that they need to watch out for artificial links that are being used to manipulate their page rank. It started about a month ago, in February and as more and more sites and companies are receiving notices, the alarm is spreading exponentially.

Very large blog networks such as BuildMyRank have been hit the hardest. In fact, Build my Rank is actually closing their doors. Google seems to be saying that they are seeking out every blog network and they are going to find those who are responsible for the backlink profiles that appear unnatural to them and deindex the sites involved in them.

Buying links has always been against the TOS and it’s always been a bad way to go about doing business with Google. When you seek out a new way to scam the system, it works… for a while. In fact that’s what we’re seeing now. Google is taking a hard look at blog networks which are offering links to many sites around the country and leaving a big footprint. Advertising what you’re doing online, particularly on Google, doesn’t seem the best way to do business when business is actually doing something against the TOS of the search engine that primarily promotes your business, but people do it all the time.

This time, it’s catching up to them. Google, of course is not spilling the beans on how they found the offending companies who are selling links and they aren’t offering any way in which you can rank better in search. In fact, they are, if anything making it more difficult for the people who are, effectively, paying their salary, to create links at all.

Matt Cutts, one of the Google powers that be, has shared a lot of link building tips over the years, but now, just a short while later, Google is saying that links need to be completely natural and that you can’t build them at all.

For those who have the links from the blog sites and blog networks, the companies in question have given them the option to shut those links down and that seems to be the best option that they currently have to prevent an all out deindexing of their sites.

The answer to links to your site seems to lie in creatively making people want to link to you. Create some kind of controversy, open a new discussion, ask a question or offer an answer. This would seem to be the best method of inbound linking to use and the one least likely to get your site deindexed. Buying links is never the right answer, but what is the right answer remains to be seen.

Who’s Really Making it Online?

The answer to that question is, nearly everyone. People from all walks of life are making money. Older Americans, teenagers, stay-at-home moms, retired business owners and even small companies in Africa, and individuals who have an idea and a good way to present it.

Shockingly, during what was a marked economic downturn for many countries, the United States included, with jobs lost and hours cut, the internet seemed to be functioning at peak capacity.

A few jobs were lost, a few sites went under. Notably, the very small ones who didn’t take the time or the bother to learn SEO tactics or hire someone to drive traffic or learn more about the best way to market their products and services are the ones which are no longer here?

Did the people who succeeded have some magic formula they used In all honesty, no, they didn’t have anything more than common sense and patience, as well as drive that took them forward,..

Why did they succeed and how did they accomplish what so many other people before them don’t seem to be able to? During a time that was less economically sound for everyone, many of these people doubled, tripled, or even quadrupled their Adsense or their online income.

How did they accomplish that?

Did they hire traffic, use Solo Ads, pay someone to do their traffic driving and other things? The answer to most of those questions is “No!” Most of these people did not have a lot to start with, began with some simple skills and honed them.

They took the time and the energy to learn what they needed to get ahead online. Most of them started from scratch and worked from 1 or 2 dollars a month to get where they wanted to be. Was it luck? Typically, no. Was it skill? Again, not always. Many of these people…

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