Whether you have an ecommerce or a content-based website, traffic is the most important factor for the success of your online business. Having a loyal audience that keeps on growing will provide  monetization possibilities for your website.

When it comes to increasing website traffic, you can try various strategies. Some of these are ethical, others tend to deliver quick results but could be potentially harmful in the long term.

The following six tips will help you increase your website’s traffic without affecting your chances of good search engine positioning and without having to cope with penalties.

People visit websites that offer high quality, well-written and specialized content. Having a good content strategy is the heart and soul of building successful online presence.

Make sure that your articles deliver unique information. Avoid topics that have been overly spoken about. Instead of going mainstream, look for a sub-niche that will allow good website positioning.

Create a schedule and try to add new content to your website several times per week. Fresh articles will improve your search engine positioning and keep your loyal audience coming back for more.

Build Your Social Media Presence

Social networks are a great promotional channel and if you are still failing to take social media marketing seriously, you should change your attitude immediately. It affects optimization, it drives targeted traffic to your website and it helps build relationships with readers, prospects and customers.

Make use of different channels. Share content from your website, answer questions and use the feedback you get to make your content better. Your audience can provide a lot of useful information, if you know how to interact and how to ask the right questions.

Add Social Sharing Buttons to Your Pages

Let your audience do promotion instead of you. Adding social sharing buttons right next to your content is a simple and efficient traffic maximization trick.

You need great content to make the most of this strategy. People will be willing to share information about the articles that they enjoyed reading or they found to be particularly useful.

The Good, Old Newsletter

Some traditional internet marketing strategies can still deliver amazing results, if used correctly. Email newsletters are one such possibility.

Sending newsletters to your readers can “remind” them to visit the website and explore the newest content. Being successful with this internet marketing strategy, however, demands both thought and careful planning.

A newsletter should offer the reader something of value. Provide unique and interesting information in exchange for the personal data that people are sharing with you. There could be exclusive texts that appear solely in the newsletter or special offers, if you are promoting a corporate or an ecommerce website. Including solely links to articles that are readily available on your website will discourage people from subscribing.

Add Multimedia to Your Pages

Videos and slideshows can be added alongside your texts to increase your website’s traffic.

Interesting and high quality multimedia is often much more intriguing than texts. Multimedia can also be incorporated easily in your social media marketing strategy. Having large slideshows will also generate more page views than a single article.

Just like with all other traffic generation strategies, quality matters. All the photographs and the videos should be meaningful and shot professionally.

Contests are Great for Building Your Audience

A contest with even a small prize for the winner can result in an incredible traffic boost.

You can use contests to make people comment on your website, rate their favorite articles or upload some of their own content. The fact that they are competing against other visitors will make the participants in the contest come back to your website time and time again.

A good traffic maximization strategy relies on multiple tools. Think about your long term goals. You will have to work hard and the results will be evident after some period of time.

Managing your content and your internet marketing successfully will deliver consistent benefits that you will get to enjoy for years to come.

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