Have you done a keyword search with Google lately? If you have, you may have noticed that results from Pinterest are beginning to show up regularly.

The best marketers have realized that optimizing their Pinterest marketing efforts for search engines really pays off. Unfortunately, many people never optimize their Pinterest account, and as a consequence fail to reap the benefits this social media site has to offer.

As you’re working on your marketing campaign, don’t forget to pay attention to search engine optimization. To get you started, here are some of SEO strategies you should be using.

Strategy #1 – Make Sure Google Can See Your Pinboards

The first thing you need to do is make sure Google sees your pinboards. Lots of people never realize their account isn’t viewable by search engines – this is easy to fix. Go into your account settings. Once in, you’ll notice that there is an option to hide your Pinterest profile from the search engines. To be seen you must turn this feature off. Once this is done, you’ll be ready to focus on other Pinterest SEO strategies.

Strategy #2 – Add Keywords to Image Filenames

Even though you’ll be doing some re-pins, you should also be adding your own content. When pinning your own images add keywords to all of your image filenames. Filenames that include a relevant keyword will perform better in the search engines than a filename title such as “September2012_0021.”

Strategy #3 – Optimize Your Profile

Your Pinterest profile can certainly benefit from a bit of search engine optimization. If you’ve set up your account quickly so you could get started on your marketing campaign, you may not have included any SEO at the time. Go back and look at your account name and its description, did you include relevant keywords? If not, change it to include keywords. You can also add relevant keywords to your account description, thereby helping your profile to perform better in the search engines.

These SEO strategies will help you to reap the full ranking benefits that Pinterest offers. Next time you come back, we’ll be sharing more about the kind of SEO that will help maximize your marketing results.

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