With Google Penguin predicting another hit in the very near future that may land a lot more websites and webmasters in the mire, paying attention to the SEO news and what’s happening in the search engine world is something that not just SEO’s, but smart website owners and developers are doing.
According to Matt Cutts, speaking at SES San Francisco just a few days ago, websites and website owners are about to go one more round with the pugilistic Penguin. In fact, it has many website owners more than just a little concerned–and rightly so.
The last bout with Google Penguin cost about 65% of all websites some level of loss or placement in serps.
Cutts predicts something similar to take place this time around. He stressed that Penguin was still in the early stages and that it was not yet to the stage of the algorithmic changes where it would only involve data refreshes to the algorithm.
Cutts stated “If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger. . . Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact.”
Cutts further commented that the next few updates would be both jolting and jarring for SEOs and website owners. Many site owners, believing that they have corrected the issues with Penguin and could actually breathe for a change and were looking forward to the next update, were warned by Matt Cutts at SEO that ”you don’t want the next Penguin update.”
The key to surviving the next update will quite likely be to add as much good, original content to your site as you can conceivably afford, and we do mean adding a great deal of well written SEO content– as well as to halt any kind of spam link activity that you or anyone else may be doing. If possible, get rid of any links that even remotely look like spam. Google seems to be counting many footer links against site owners, so if you have a great many footer links coming at your site, do what you can to get them removed as rapidly as you can. While Bing has offered a spam link tool, Google has not yet arrived at that, so manual efforts are going to be in order.
Concentrate your energies on social signals, on quality links which are derived by networking with others or by engaging them with your content. Social is not the be all and the end all, but it is being viewed more and more. In fact, according to Google Facebook is more difficult to count due to the privacy constraints that people may use on their pages, so Twitter was more easily viewed by search engines. Get your Twitter count up if you can.
The more you have to say in an original way, the better people will like it and the more frequently your site will attain links in a more natural way. Don’t work at building links unless they have authority, relevance, and transfer.
Keep your Facebook pages updated, Twitter as frequently as possible and try to get retweets as well as FB likes if you can. Pinterest has some good effect on both traffic and conversions so use it as you can. Some other sites that may help you out are Wooxie, which allows you to not only post your articles, but make money from posting articles. Wooxie is among the most up and coming, as well as the most well rounded and interesting of the new social media sites. Take advantage of places such as this where you will get better notice than you may on Twitter. Incorporate as much social media as you can into your marketing campaign and definitely don’t skimp on the content.
Green up your site in a way that Penguin will notice and step away from those things which may be part and parcel of the next algorithm change. SEO is not the same as it was a year ago, or even six months ago. Keeping your site out of reach of the Penguin is going to mean steering clear of the old SEO ideas about link building and blog spamming.
Solid, manual methods of SEO and linking as well as networking and guest posts in your blogs or those of others are going to shine, while the other–old style methods– are going to sink your site and your income.
There’s a lot you can do to ensure that your site stays ahead of the pack. Start now and avoid the rush. 🙂