scrabble-2129648__340You hire a website content writer, order content, post it and then are disappointed in the results. You feel certain the content is good or you wouldn’t have posted it. What could have gone wrong?

Other factors besides the quality of the content need to be looked at. One of the first questions you need to ask is when do you post your content online to draw people to your site? A mistake many make is posting time sensitive content they are depending on for their business without allowing sufficient time for it to rank in the search engines.

Is this a mistake you make? If so, you are far from alone. People tend think of the internet as being nearly as fast as a microwave oven. Unfortunately, that is only true to some degree. It can be fast to find things you may be looking for but when you want to be found, it isn’t as fast.

To illustrate this, let’s use Black Friday as a example. People looking for Black Friday bargains online may start looking a few days to a week before. They will find what they are looking for. They may also never know about some great buys because the business that has them did not get the information about their Black Friday offers posted until about the time people needed to be able to find them.

Think about it. When did you start seeing content about what businesses offered in special Black Friday sale prices? Early November, maybe even late October? It might seem a bit early as that huge sale is still a few weeks away. The truth is that it is the right time to start getting the word out.

Seasonal products such as Halloween costumes, Christmas decorations, summer and winter items are advertised online well ahead of the holiday or season the products are for. It isn’t just online, either. Brick and mortar stores are stocked for each season or holiday long before hand. Next time you are in a department store or a grocery store, check the area they have their seasonal products displayed. If you see Halloween costumes and decorations just being stocked on shelves, it is probably early September.

Something else you need to take into account is allowing ample time for people to order, items to ship, customer examine the item, return for exchange if necessary and have the item they want at a good price in plenty of time before it is needed. All this means getting your article writing done and posting it well ahead of time is essential.

Are you concerned about starting too early? Don’t be. When it comes to getting your offers visible online, there is no such thing as too early. Too late to do much good is a different story though. It is far better to be early than late. The best course to follow? Start early, hire at least one good website content writer and feed a constant and increasing drip of content online for the search engines to rank.

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Most of us–particularly since the global recession– have seen our income shrink and our bills expand. We need to make a little extra money in a big way.. In many cases small businesses did not survive the long recession and the slow recovery that is still underway.

Ask yourself as a marketer and a business person… How’s business? Can you answer that you’ve achieved the growth that you wanted to achieve and you’re doing all that you wanted to be doing now? When is the last time that you added new content to your site? What kind of website content have you added? How current is it and how well written? Need an Article can help with the content marketing that you need to be doing.

If you’re like most of us, the truth is that you haven’t given your website the attention it deserves and it hasn’t grown and expanded the way that you wanted to by now. You’re being held up by small growth, a bad economy and in some cases by your own insecurity and your lack of knowledge about how to move your business forward. Content marketing can help to grow your business.

In many cases you’ve tried a few things and they haven’t worked out well for you so that stalled you in your tracks. Now you’re ready to move forward but you’re not entirely sure how to get started. We can help you to take those first steps using content marketing to confidently move forward into a more successful and more lucrative future.

If you’re marketing online today and you’re not entirely certain that you’ve got the right formula to make your business stand out from the crowd, you’ve come to the right place. NAA has you covered.

Seeking marketing tips, ideas and resources to help you to make the most of your online business. . . or even to start one? We’re here to help.

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A man owned an ice cream shop in a good corner location. He only had three flavors – vanilla, strawberry and chocolate. At first, business was good but after a while, customers didn’t come in as often and most were new customers who just happened to be walking by. Having special sales helped a little but it just wasn’t enough. He did some research to find out why other ice cream shops did much better than his did.

Ice cream shops that had a lot of steady customers as well as new ones all had the same thing in common. They all had new flavors of ice cream coming in every week and quite often featured the newest flavor as the “flavor of the week”. When he realized that people wanted new and different flavors, the man found a company to supply him with new flavors regularly. It did not take long for his ice cream shop to have more customers than he ever had before. He still had the old standby flavors for those who wanted them but he kept new flavors coming in so customers had something new to try all the time.

Websites are not much different than the ice cream shop in this story. If you have a website with good content but haven’t posted new content in a long time, you may have noticed that traffic to your site has greatly fallen off. With the same content and nothing new for them to read, there is no reason for people to come back and new visitors may only find your site by accident.

A steady supply of fresh content gives people a reason to keep coming back and makes it easier for people to find you in the first place. It is much the same as with the ice cream shop. With just the basic flavors, customers had no reason to keep coming back. New flavors every week got them excited to come back often. Put new content on your site regularly and you give people something new to read and keep them coming back for more.

Since you may not have the time or the skills to write enough new content, you need a reliable source to provide a steady supply of great content. Need an Article is just the place to find writers who will meet your content needs. With new content to post to your site every week, your traffic will increase and as it does, your sales will also increase.

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Most of us–particularly since the global recession– have seen our income shrink and our bills expand. We need to make a little extra money in a big way.. In many cases small businesses did not survive the long recession and the slow recovery that is still underway.

Ask yourself as a marketer and a business person… How’s business? Can you answer that you’ve achieved the growth that you wanted to achieve and you’re doing all that you wanted to be doing now? When is the last time that you added new content to your site? What kind of website content have you added? How current is it and how well written? Need an Article can help with the content marketing that you need to be doing.

If you’re like most of us, the truth is that you haven’t given your website the attention it deserves and it hasn’t grown and expanded the way that you wanted to by now. You’re being held up by small growth, a bad economy and in some cases by your own insecurity and your lack of knowledge about how to move your business forward. Content marketing can help to grow your business.

In many cases you’ve tried a few things and they haven’t worked out well for you so that stalled you in your tracks. Now you’re ready to move forward but you’re not entirely sure how to get started. We can help you to take those first steps using content marketing to confidently move forward into a more successful and more lucrative future.

If you’re marketing online today and you’re not entirely certain that you’ve got the right formula to make your business stand out from the crowd, you’ve come to the right place. NAA has you covered.

Seeking marketing tips, ideas and resources to help you to make the most of your online business. . . or even to start one? We’re here to help.

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Getting the Content You Want the First Time

How often have you requested content from a writer and had to ask for at least one revision because it just wasn’t what you wanted? When this monitor graphic for content writinghappens repeatedly, both you and the writer end up frustrated. Some simple changes in the instructions given to your writer in the initial request can make a huge difference.

The problem usually lies in the writer not having enough information to go on to get the piece written so it fits the intended purpose. This does not mean you have to give a lot of detailed instructions. Doing so will merely over complicate the request and confuse the writer even more.

The instructions should be brief but clear and cover the most important points. It helps a writer know how a piece should be written if the instructions include who the target audience is. Even a well-written piece of content won’t work if it is written for the business to business audience but it is meant for the end consumer.

Word count is often over or under estimated. If you want a certain number of points made in an article, consider how much detail you want given for each. Keep in mind that too much detail can lose a reader’s attention. It is best to keep the details of each point brief and perhaps have a link to another page with more information on individual points that may need to be expanded on to keep an article’s word count to a length that will keep a reader’s interest.

Estimating word counts is not too difficult most of the time. For content that is a basic overview, a punchy opening, main body and clear closing could follow this basic word count: opening – 50 to 100 words, main article body – 300 to 400 words, closing – 50 to 100 words. This gives a word count range of 400 to 600 words, which is plenty of leeway for a general overview article.

Articles that are not general overviews may need higher word counts. It is best to be open to your writer’s suggestion for higher word count since writers often have a good idea of what may be required for the amount of detail necessary to cover the topic.

The following is an example of how to request content so a writer knows what is needed.

  • Audience: Average consumer
  • Topic: Lawn care tools – basic overview
  • Word count: 400 to 600 words
  • Keywords: Lawn mower, edgers
  • Keyword use: allow natural flow
  • Please write the article so it grabs the reader’s attention right away, maintains it through the body of the article and keeps it to the last word.
  • Focus on the most common tools and equipment homeowners use to maintain their lawns.

The above sample request lets the writer know what you want written, who will be reading it and where the main focus should be. Enough leeway is given on the word count that the writer will be less likely to add fluff or redundancy to the word count to meet a minimum that it too high or cut it too short to avoid going over a maximum that is too low.

It is a wonderful feeling when you get the content you want the first time and don’t have to ask for revisions. More often than not, this happens when the directions are clear and concise.

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aboutus-imgIf you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

The affordability of Internet marketing is one of reasons many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

Reaching a large target audience is another very worthwhile reason for marketing your business social-media-488886_640online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

The email marketing campaign is one of the traditional online promo tools that still deliver great results.

To figure out whether you are reaching your target audience and accomplishing your marketing goals, you will have to learn more about measuring the effectiveness of email marketing.

Return of investment (ROI) is one of the most important factors in the world of internet marketing. ROI is measured by comparing the investment in marketing to the revenue generated through the campaign.

Here are some suggestions you can use to assess your campaign and introduce changes, in case such are needed.

Email Marketing Campaign Goals

To assess the effectiveness of your email marketing campaign, you need to come up with a list of promo goals in advance. Through the use of email marketing, you can accomplish one or more of the following goals:

  • Increase traffic to your website
  • Gain new subscribers
  • Increase the number of ecommerce sales
  • Increase event attendance
  • Increase brand recognition
  • Generate email orders
  • Lower your marketing costs
  • Increase repeat business
  • Stay ahead of the competition

Being very precise about email marketing goals will provide you with the framework necessary to evaluate ROI and the outcome of your campaign.

The Most Important Email Marketing Metrics

To evaluate the success of your email marketing campaign, you will have to track a range of metrics. Here are the most important ones for assessing the ROI of your campaign:

  • Delivery rate – number of emails delivered to inboxes
  • Email open rate
  • Click-through rate
  • Subscriber’s list growth rate
  • Email sharing and forwarding rate
  • Bounce rate
  • Unsubscribe rate

Click-Through Rate

The click-through rate or CTR is an important measure of email marketing success. The CTR represents the number of people who followed a link included in your newsletter or promo mail message and visited your website.

According to a 2013 Silverpop report, the median CTR of email newsletters across industries is 2.3 percent. Some industries and companies see a much higher success rate and the CTR reaches up to 12 percent. A poor score can be the result of several key mistakes:

  • Sending too many mails or newsletters on a weekly basis
  • A poorly written subject line
  • The lack of interesting content
  • The lack of a clear call to action
  • The lack of unique offers/product previews in the newsletter

Number of New Subscribers

The number of new subscribers you get on a weekly basis is also indicative of email newsletter effectiveness.

The number of new subscribers is known as list growth rate and it is indicative of the campaign’s “healthiness.” Building a large subscriber list will increase your rich and ultimately – bring up the ROI of the campaign. If the number remains small, you are probably targeting the wrong audience or your call to action is to blame.

A Few Additional Tips and Suggestions

Keep on analyzing the results of your email marketing campaign. Try to understand what works and what seems to be leaving the audience indifferent. Seeing where your leads are coming from will enable you to assess the performance of each marketing channel.

The audience should be given options to unsubscribe from the newsletters. You can have a brief survey, asking people about the reason for their decision. Knowing why people lose interest will help you make the newsletter more appealing.

You have an opportunity to make changes on the go, which is a tremendous online marketing benefit. Customizing the content and the manner in which you get subscribers can quickly bring up your email marketing ROI.

Image Credits | by RaHuL Rodriguez
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Whether you have an ecommerce or a content-based website, traffic is the most important factor for the success of your online business. Having a loyal audience that keeps on growing will provide  monetization possibilities for your website.

When it comes to increasing website traffic, you can try various strategies. Some of these are ethical, others tend to deliver quick results but could be potentially harmful in the long term.

The following six tips will help you increase your website’s traffic without affecting your chances of good search engine positioning and without having to cope with penalties.

People visit websites that offer high quality, well-written and specialized content. Having a good content strategy is the heart and soul of building successful online presence.

Make sure that your articles deliver unique information. Avoid topics that have been overly spoken about. Instead of going mainstream, look for a sub-niche that will allow good website positioning.

Create a schedule and try to add new content to your website several times per week. Fresh articles will improve your search engine positioning and keep your loyal audience coming back for more.

Build Your Social Media Presence

Social networks are a great promotional channel and if you are still failing to take social media marketing seriously, you should change your attitude immediately. It affects optimization, it drives targeted traffic to your website and it helps build relationships with readers, prospects and customers.

Make use of different channels. Share content from your website, answer questions and use the feedback you get to make your content better. Your audience can provide a lot of useful information, if you know how to interact and how to ask the right questions.

Add Social Sharing Buttons to Your Pages

Let your audience do promotion instead of you. Adding social sharing buttons right next to your content is a simple and efficient traffic maximization trick.

You need great content to make the most of this strategy. People will be willing to share information about the articles that they enjoyed reading or they found to be particularly useful.

The Good, Old Newsletter

Some traditional internet marketing strategies can still deliver amazing results, if used correctly. Email newsletters are one such possibility.

Sending newsletters to your readers can “remind” them to visit the website and explore the newest content. Being successful with this internet marketing strategy, however, demands both thought and careful planning.

A newsletter should offer the reader something of value. Provide unique and interesting information in exchange for the personal data that people are sharing with you. There could be exclusive texts that appear solely in the newsletter or special offers, if you are promoting a corporate or an ecommerce website. Including solely links to articles that are readily available on your website will discourage people from subscribing.

Add Multimedia to Your Pages

Videos and slideshows can be added alongside your texts to increase your website’s traffic.

Interesting and high quality multimedia is often much more intriguing than texts. Multimedia can also be incorporated easily in your social media marketing strategy. Having large slideshows will also generate more page views than a single article.

Just like with all other traffic generation strategies, quality matters. All the photographs and the videos should be meaningful and shot professionally.

Contests are Great for Building Your Audience

A contest with even a small prize for the winner can result in an incredible traffic boost.

You can use contests to make people comment on your website, rate their favorite articles or upload some of their own content. The fact that they are competing against other visitors will make the participants in the contest come back to your website time and time again.

A good traffic maximization strategy relies on multiple tools. Think about your long term goals. You will have to work hard and the results will be evident after some period of time.

Managing your content and your internet marketing successfully will deliver consistent benefits that you will get to enjoy for years to come.

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No official Google announcements but it’s been noticed that the link scheme documentation for Google webmaster guidelines has undergone a change. The page is now telling us that press releases and guest posts can also violate the link scheme guidelines. Some of the SEO tactics that are most commonly used today are large scale advertising-type press releases and guest posting that are using optimized anchor texts in the item.

Three bullet points that Google has added to the page explain about violations. These are things that Google believes are against the guidelines that they have set down. The new additions include:

  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank.
  • Links with optimized anchor text in articles or a press release distributed on other sites.

In addition and perhaps thankfully there are two bullet points which are now missing from the fray.

  • Linking to web spammers or unrelated sites with the intent to manipulate PageRank.
  • Links that are inserted into articles with little coherence.

Google seems to be letting us know that they aren’t going to deal with high level advertising or anchor texts inside press releases which are meant to be newsworthy. They are discouraging the use of guest postings and press releases with anchor text. While press releases are still a viable option for you to use in the promotion of your site, they should be used sparingly and used in a way that promotes actual news, rather than being used simply as a promotional tool.

Press releases have always been–or at least traditionally so– items which promoted an actual piece of news about the site. They were expected to be objective, to be written in such a way that they were not advertorial. Many websites and webmasters have gotten away from this methodology of using press releases and Google seems to be trying to bring us back to that.

To get the best from your press releases, order your press releases to look much less like an actual article and much more like a newsworthy and objective release of information. They should be objective in every way and not keyword-flooded in order to ensure that they get the attention that they deserve.

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