Launching Your Pinterest Marketing Campaign Part 1 – Helpful Tips to Get You Started

In our Pinterest Marketing series, we’ve previously discussed Pinterest basics and a few of the benefits this visual media website offers marketers. Now that you understand the importance of Pinterest and the benefits it offers to your marketing campaign, it’s time to get started.

Maybe you like the idea behind Pinterest and you’re ready to get started. Perhaps you’ve already joined but you haven’t done anything with your account. If you fall in one of these categories, this post is packed with helpful tips that will enable you to successfully launch your Pinterest marketing campaign.

Before Starting Your Campaign

Before we go any further, you need to consider a few things before getting started with Pinterest. First, do you have a good understanding of Pinterest, how it works and what it’s all about? If not, make sure you go back and read the first post in this series, “What is Pinterest? The Basics.”

Next, make sure you know your goals for using Pinterest. Don’t start aimlessly. Have an answer for what you plan to accomplish with this new addition to your social media marketing campaign.

Tips for Getting Started with Pinterest

Now you’re ready to start your Pinterest marketing campaign. Follow these essential tips to begin building your Pinterest presence successfully.

Tip #1 – Create Your Account and Pay Attention to Names

In the past, you needed an invite to register on Pinterest. This is no longer the case. You can go to Pinterest.com and click the “Join Pinterest” button to get started with the setup process. It’s quick and easy, allowing you to get signed up within a few minutes.

As you create your account, remember that “official” company or brand pages are not offered. This can make it a bit difficult when deciding on the right names for your account. Two different names will be needed for your account and they are both important to Pinterest marketing success.

First, you have your username. The username is used for your Pinterest page’s URL. For example: “www.pinterest.com/username”. This name is not displayed on your Pinterest profile.

The other name you’ll need is your actual account name. This is the name displayed on your Pinterest profile page. It’s also the name people can search for you by on Pinterest. Pinterest offers you a field for your first and last name. If you use your name for branding purposes, go ahead and use your name. If not, use the two name fields to enter the name of your company.

Remember, these names are important. They’ll be at the forefront of your Pinterest marketing campaign, so use them wisely.

Tip #2 – Show Off Your Business with Your Profile

Now that you’ve created your account successfully, it’s time to work on your Pinterest profile. Your profile needs to make a good first impression, since it’s what people see when they click on your account name.

Your profile includes a description area, which you should fill out carefully. While you are limited to 200 characters, you want this description to capture your business or brand accurately. Don’t forget to optimize the description with relevant keywords.

As you create your profile, you’ll notice that an area is available for you to include your website. This is free publicity, so don’t forget to include your website URL.

Tip #3 – Include a Good Profile Picture

Since Pinterest marketing is all about visual media, you definitely need to include a good profile picture. You can easily upload an image. The picture you include should capture attention and stand out. Company logos make great profile pictures if you have one, especially when they stand out. Remember, the dimensions of a profile picture on Pinterest are 160×160 pixels, so avoid going with something smaller than that or it will distort your image.

We have even more great tips to help you get started with Pinterest. Start out with these tips and stay tuned for even more helpful Pinterest marketing tips in Part 2 of this post.

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