Now we’re on to step three – making sure you have an eBook platform. This is the last step before you actually start writing the content and it’s an important one.
What is a Platform?
Before we go any further, it’s a good idea to understand the basic definition of a platform. A platform is a “stage” that provides you and your message visibility and leverage. Your platform is what makes your eBook matter and it is an excellent measure of the demand there will be for your eBook. A platform can include your website, blog, twitter account or even your social networking page. It’s anything that lets you get your message out there and your source for building relationships with your audience.
Why Do You Need a Platform?
When you begin writing Kindle eBooks, you have an obligation to your audience. Your obligation is to listen to feedback, respond to feedback and to begin building relationships. Meeting these obligations to your reader is an opportunity to keep your readers forever. It is your platform that makes your voice count and that gives you the influence needed to draw in readers. That platform gives you the right and authority to speak on a specific topic to a particular group.
If you’re planning to write a Kindle eBook, you already believe that you have something worth saying. You want your words to be heard. Your platform is what makes your message legitimate and authoritative. It magnifies your voice and helps you make a bigger difference with your message.
Building Your Platform
Now that you understand why your eBook platform is so important, ask yourself how you’re going to build your own platform. You may already have your platform in place with a solid website or a blog that you update on a regular basis. However, if you don’t, you need to build a platform before you begin writing Kindle eBooks.
Building a good platform includes demonstrating your expertise and showing what you have to offer. It also includes networking, which brings in other humans that give credence to your expertise. You need to win over fans, followers and patrons.
When you’re building a platform, there are many ways to build a good one. The best platforms include a good website or blog – somewhere that you can provide readers with information that is up-to-date. It also offers you a place to post links to the eBooks you have written.
Social networking is definitely part of a well-built platform. When you use social networking effectively, it helps you post helpful and informational messages. It allows you to jump into the conversation on topics that are relevant to your niche. You’ll be able to effectively build your reputation and visibility in your specific field.
Benefits of Using a Blog as Part of Your Platform
To give you a better idea of what an eBook platform can do for you, here is a specific look a blogging. When you use blogging as a part of your platform, the following are just a few ways that the blog can benefit you and your Kindle eBook:
- You can build momentum for your eBook until you have your blog subscribers waiting to buy your next eBook.
- Readers can easily find you, give you feedback and support your efforts.
- The blog can act as a portfolio, offering a look at your information, your work, your creditability and more.
- A blog allows you to continue the conversation with your readers by allowing you to post more on your topic and allowing readers to offer their comments and questions.
- Guest posting on other blogs offers you the potential to increase the visibility of your own blog and your eBook.
Benefits of Using Twitter as Part of Your Platform
Twitter is a popular form of social networking today and it also is a great addition to your platform. Here are a few benefits you can enjoy when using Twitter.
- Find others who have similar interests and passions.
- Readers can easily follow you and it’s easy for you to respond to them too.
- While sending valuable and relevant tweets, you can also promote your Kindle eBook.
- You have the ability to use hashtags to help with eBook branding. When your readers click on the hashtag, they’ll see the feedback others have given your eBook, which may spark some interest.
Failing to have a platform ultimately damages your efforts and can make it extremely difficult to market your eBook in the future. When writing Kindle eBooks, your audience needs a place where they can find you, learn more about you and stay updated, no matter the genre of your book. Remember, publishing your eBook doesn’t guarantee you a readership – that readership must be cultivated.
If you don’t have a platform, start building one. If you do have a platform, start making the most of it. Be sure to check back next week for Part 4 of this series, where we’ll address the actual process of writing your content.