Archive for 'Social Media'

6 Powerful and Ethical Ways to Increase Your Website Traffic

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6 Powerful and Ethical Ways to Increase Your Website Traffic
Whether you have an ecommerce or a content-based website, traffic is the most important factor for the success of your online business. Having a loyal audience that keeps on growing will provide amazing monetization possibilities for your website.

When it comes to increasing website traffic, you can try various strategies. Some of these are ethical, others tend to deliver quick results but could be potentially harmful in the long term.

The following six tips will help you increase your website’s ...

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Facebook Marketing – Top Mistakes Small Businesses Should Avoid

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Facebook Marketing – Top Mistakes Small Businesses Should Avoid
Facebook marketing is a part of a good marketing campaign for any small business. However, many small businesses find it difficult to enjoy the results they want from Facebook. This happens for many reasons. In many cases, the simple mistakes can lead to big problems when using Facebook for marketing purposes. Simply avoiding common mistakes can be a huge step in the right direction. The following are some big Facebook marketing mistakes that every small business needs to avoid.

Mistake ...

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Facebook Marketing – Facebook Etiquette Dos and Don’ts to Remember (Part 2)

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Facebook Marketing – Facebook Etiquette Dos and Don’ts to Remember (Part 2)
Previously in our Facebook marketing series, we started talking about Facebook etiquette. Proper etiquette is important if you expect to enjoy great results with your social media campaign. Last time, we discussed a few important etiquette dos to employ on your Facebook business page. To prevent offended fans and avoid ruining your marketing efforts, here are a few etiquette don’ts you’ll want to remember as well.

DON’T Use Facebook as a Direct Sales Tool

Facebook marketing shouldn’t be used as a ...

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Facebook Marketing – Facebook Etiquette Dos and Don’ts to Remember (Part 1)

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Facebook Marketing – Facebook Etiquette Dos and Don’ts to Remember (Part 1)
Now that you’re focusing on your Facebook marketing campaign and you’re growing your fan base, it’s important to take some time to learn about proper Facebook etiquette. Every Facebook business page is different and one of the key tips is to know your audience. However, every marketer focusing on building a good fan base on Facebook can use certain basic etiquette guidelines. Here are some essential etiquette guidelines you can use to keep current fans and draw even more ...
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Facebook Marketing – Advanced Marketing Strategies that Provide Results

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Facebook Marketing – Advanced Marketing Strategies that Provide Results
In previous posts on Facebook marketing, we’ve covered some of the essential tips and strategies for getting your marketing campaign off the ground.

Once you have your Facebook business page set up, you’ll want to learn every strategy you can to make your marketing results a success. After you go through the basics of setting up your page, build a good list of fans and begin seeing results, it’s time to move on to some of the more advanced Facebook ...

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Facebook Marketing – The Power of a Picture

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Facebook Marketing – The Power of a Picture
Since Facebook has switched to the Timeline format, images have become even more important.

Visual orientation has only increased, making them very attractive to businesses involved in Facebook marketing. Not only do you have the ability to post a profile photo, but also you can post a cover photo, create photo albums and post photos along with status updates.

Learning to use Facebook photos to your advantage is important, so here are a few helpful tips and ideas to help you ...

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Facebook Marketing – More Exciting Strategies to Help You Increase Fan Engagement (Part 2)

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Facebook Marketing – More Exciting Strategies to Help You Increase Fan Engagement (Part 2)
In the first part of this post on Facebook fan engagement, we started looking at some of the best strategies you can use to get fans engaged on your business fan page. Getting fans engaged with your page increases your Facebook marketing success, making all your hard work worth the effort.

Maybe you’ve already been working to write status updates that focus on fans or ...

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Facebook Marketing – Exciting Strategies to Help You Increase Fan Engagement (Part 1)

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Facebook Marketing – Exciting Strategies to Help You Increase Fan Engagement (Part 1)
Many businesses are trying to learn the most effective Facebook marketing tactics, and one of the most important tactics for success is to begin engaging your page fans on a regular basis. Regular activity on your Facebook business page won’t offer the results you want if you’re not continually working to keep fans engaged using calls to action.

Once you’re able to increase fan activity and engagement, you’ll increase business page visibility, marketing opportunities and traffic to your business website. ...

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Facebook Marketing – Maximize Facebook Results with More Helpful SEO Tips (Part 2)

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Facebook Marketing – Maximize Facebook Results with More Helpful SEO Tips (Part 2)
Previously, we started discussing the importance of SEO when running a Facebook marketing campaign. Implementing Facebook SEO tips and strategies can help you enjoy better results on top search engines while helping you rank well within Facebook’s own search engine.

We already mentioned helpful tips like choosing the right page name and optimizing your “About” text box on your business page.

To continue working on Facebook SEO successfully, ...

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Facebook Marketing – Maximize Facebook Results with These Helpful SEO Tips

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Facebook Marketing – Maximize Facebook Results with These Helpful SEO Tips
Social media has a big effect on organic search results, which is why search engine optimization (SEO) is important to your Facebook marketing campaign, and any other social media campaign you have in place.

Google and other search engines continue to experiment, bringing in more social elements to their search results, increasing the need for good SEO as a part of your social media marketing plan. Although it’s important to keep your community first when running a social media campaign, ...

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Facebook Marketing – More Secrets to Increasing Your Number of Facebook Fans

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Facebook Marketing – More Secrets to Increasing Your Number of Facebook Fans
In the last Facebook marketing post, we started talking about ways you can begin increasing your number of Facebook fans. While you may have already been implementing those helpful secrets, there are even more great tips that can help you increase the number of fans you have on your Facebook business page. Here are more great secrets you can begin using immediately to add even more ...
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Facebook Marketing – Secrets to Increasing Your Number of Facebook Fans

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Facebook Marketing – Secrets to Increasing Your Number of Facebook Fans
Once you have kicked off your Facebook marketing campaign and created your own business page, it’s important to begin working to increase your number of Facebook fans.

Fans won’t magically appear on your business page. Sometimes it takes a bit of work to get Facebook users to “like” your page. Increasing your Facebook fans helps you reach a broader ...

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Facebook Marketing – Setting Up Your Facebook Business Page

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Facebook Marketing – Setting Up Your Facebook Business Page
Since consumers continue to spend a large amount of time on Facebook, businesses can take advantage of the marketing potential Facebook offers. To get your Facebook marketing campaign started, you need to set up a Facebook business page.

Having your own business page helps you to increase your visibility on Facebook and then you can begin using various marketing strategies to make your business page work for you.

If you’re not sure where to begin, the following step by step instructions ...

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Facebook Marketing – Reasons to Use Facebook Cautiously

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Facebook Marketing – Reasons to Use Facebook Cautiously
While Facebook started as a dorm-room experiment, it has quickly grown to one of the top social networking sites and one of the best social media strategies available. While social media marketing is important to any marketing campaign, it’s important to investigate Facebook further before jumping headfirst into a Facebook marketing campaign.

Previously, we discussed a few of the top benefits Facebook has to offer marketers. However, while it offers ...

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Facebook Marketing – Top Benefits of Facebook Marketing

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Facebook Marketing – Top Benefits of Facebook Marketing
Invented by Mark Zuckerberg in 2003 and then formally launched in 2004, Facebook has grown at an incredible rate. Millions of people now use Facebook on a regular basis, making it a prime social media website for marketers. Facebook marketing is simply the use of Facebook to help market a brand, service or product. Although it sounds simple enough, success with this form of marketing requires more than a fan page and a few friends. However, when used effectively, ...
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Pinterest Marketing – More Etiquette Tips Pinterest Marketers Should Follow!

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Pinterest Marketing – More Etiquette Tips Pinterest Marketers Should Follow!
In the last Pinterest marketing post, we started discussing some important Pinterest etiquette tips for marketers. Good etiquette is as important as your marketing strategies. Fail to follow good etiquette and you’ll quickly alienate followers and sabotage your own marketing campaign. Here are several more great tips to follow to ensure you avoid social blunders while using Pinterest.

Tip # 5 – Limit Your Self Promotion

While you’re ...

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Pinterest Marketing – Important Etiquette Tips Every Pinterest Marketer Should Follow

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Pinterest Marketing – Important Etiquette Tips Every Pinterest Marketer Should Follow
As you begin working to build a solid Pinterest marketing campaign, you definitely want to avoid making big social blunders on the site. Pinterest shares a few of their own etiquette tips, but as this social media site continues to explode, new Pinterest etiquette tips are emerging as well. Here are a few of the most important etiquette tips every Pinterest marketer should follow. With these tips, you’ll make the most of the marketing potential while avoiding blunders that ...
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Pinterest Marketing – More Advanced Pinterest Strategies to Boost Results Part 2

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Pinterest Marketing – More Advanced Pinterest Strategies to Boost Results Part 2
Last time, in part one of this post, we started discussing some of the advanced Pinterest strategies that can be used to boost your Pinterest marketing efforts. These strategies go beyond the basics, offering innovative techniques to add to your own Pinterest campaign. Maybe you’ve started using a couple of the strategies discussed previously. Add the following strategies to your campaign to begin enjoying excellent results.

Strategy #4 – Launch a Pinterest Contest

To keep your Pinterest marketing efforts ...

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Pinterest Marketing – Advanced Pinterest Strategies to Boost Results Part 1

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Pinterest Marketing – Advanced Pinterest Strategies to Boost Results Part 1
You’ve probably been noticing some great results if you have a Pinterest account and you’ve been using some of the basic Pinterest marketing strategies to drive traffic to your website. The results you’re already seeing are probably exciting, but you can see even greater results if you’re ready to take your marketing campaign a step further. It’s possible to start using some advanced Pinterest strategies that will boost your overall results. The ...
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Pinterest Marketing – Anatomy of a Great Pin

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Pinterest Marketing – Anatomy of a Great Pin
If you’ve been using Pinterest for some time, you probably already get the basics of pinning. However, throwing up pins here and there isn’t enough to make your Pinterest marketing campaign successful. Whether you’re pinning an infographic, image or video, pin quality is essential. The quality of your pin will determine whether someone likes, comments on, or repins your pin. Pinning high quality pins will make it easier to draw new followers to your account too. To help you ...
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