What is an article?
It may seem like a rhetorical question, but on the net, articles are content – and content is ‘King’ on the net! Articles can be very effective search engine tools if used correctly. Therefore, more than the question of what an article is…. the even bigger question is how to write an article that can get you results?
Honestly, there is no one formula for writing articles for every occasion, however if you will follow some basic parameters, you will might be surprised how well ‘well-written’ content can work for you.
Number one! – Purpose
The first thing to know when it comes to answering “How to write an article” is the purpose of the content. Are you informing people, drawing them to a product or entertaining them? Many times it is a combination of all these, however there is always one driving purpose that as a writer you cannot lose sight of or forget:
Next on the agenda is the voice of the article, how do you want the information to come across to your readers? Some examples include formal, conversational, humorous, technical or downright offbeat. Choosing the voice will depend on many things, purpose of course being number one. You would not want to explain the necessities of AIDS testing with a humorous voice for example and you would not want to come across as a clinical professional if the purpose is to promote a dating website. Purpose and voice go hand in hand to shape your articles.
Now that you have an idea of what you are doing and a bit of how it should sound, what do you want to include in the content? Some people simply want a vehicle in which visitors will arrive at their site, and for this, the content should be good, clean, simple, optimized for the search engines and leave the reader needing just a little more information. Hence, clicking through to your website.
(Optimized for the search engines can have several definitions. The most common characteristic of a search-engine-friendly article is one that is keyword optimized. E.g. using certain keywords, or phrases several times throughout the text. This technique is usually incorporated with the intent to help the article rank well in the search engines.)
On the other side of this coin is the informative piece you would like to use as a centerpiece for your website. While it still needs to be keyword optimized to a degree the core content should be informative, accurate and in some cases authoritative. It could also be fun and carefree but the purpose has changed so the construction must as well.
Creating wonderful content is great, but if no one ever sees it what was the point? This is where keyword optimization comes into play. Basically this is just a fancy way of saying you will have one word or set of words that repeats throughout the article, words that people are searching for pertaining to your particular niche or topic. There are many ways to determine your keywords and their density, but keep in mind if you use a specific word or phrase, too often, this can be seen as ‘Keyword spamming’, or ‘Keyword stuffing’ and both potential readers/customers, AND the search engines may notice this. The last thing you want is having your content de-listed, or thrown down at the bottom of the ranking pool. Therefore, it is important to make sure to use keywords wisely.
As you can see, writing articles is much more than simply answering the question “how to write articles”!
A number of internet entrepreneurs prefer to have someone else write their material, generally freelancers. This is a good way to get quality content in a hurry while you devote your time to more pressing business matters. However, if you are going to work with freelancers here are a few tips for a successful relationship:
You have heard the old saying you get what you pay for? This is so very true when it comes to freelancers writing articles for a living. You should be prepared to pay a writer what they are worth and not simply go with the lowest bid. Are there cost effective alternatives out there? Yes, sites such as Need an Article provide access to many writers with various backgrounds for you to choose from. More information below on this.
While we are talking about getting the best price for freelance work you should always enquire about the writer’s native language. Writers for whom English is a second language may have a hard time providing you with the quality content you are looking for. This is not always the case, but you always want to request a writer who has a very good grasp of the language. Most freelancers for hire will have samples of their work readily available – but keep in mind samples are not 100% reliable. So it might be a good idea to ask your potential author to write you a sample piece.
This is probably one of the most important areas to master when working with a ghostwriter. It is by far the best way to get the most from a freelance relationship. All too often, mistakes occur when there has been a miscommunication. As stated above, when it comes to how to write an article, the answer can be multifaceted. Where one writer may have the ability to produce for many different purposes and voices, they must first know up front what the aim and intent of your content is.
Writing articles may sound deceptively simple and for some people it truly is. However, you do not have to be an expert at it to do well. The problem is usually the time factor: The amount of time you may or may not have to devote yourself to the task. If you find yourself (Like most) short on time, you may just find that we have the answer here at the Need An Article Writing Service. For a minimal monthly fee you can have access to some real talent!
Whether you want to create an online presence for your brick and mortar business; build an online income with affiliate programs; or simply build a site around something you are passionate about, if you want people to find your site, articles are in your future.
Instead of struggling with writing all the content yourself, or scouring the net for one or two freelancers who may have the time to work for you, choosing a site like Need an Article can provide you with instant access to many talented writers at a reasonable cost.