Okay, so you’ve pondered the idea for some time now.
You’ve wondered if having a blog on your company website will be worth your time and effort.
Will it be of any value to you?
Well it’s time to take the plunge and seriously look at the option.
Here are some reasons to blog:
Blogs are quite popular these days and it seems that any business with a blog will benefit. It’s a showcase of what you have to offer. It’s simple, effective, and inexpensive. Blogs expose your website to a wide range of clientele. Blogging adds credibility and income with a minimal amount of effort.
Blogging is a great form of exposure. It’s effective, inexpensive (as low as $35 dollars a year to host a professional blog), and with a search engine such as Google or Bing or any number of others, your company is just a click away from being found.
Since blogging is a marketing tool it is vital your online presence reflect what you or your company is all about; what it is you have to offer. Typically people will browse the site rather than read it so keep it simple, brief, yet friendly.
Using specific keywords in your blog ranks your site on the search engine, allowing it to be easily found, in turn increasing its foot traffic.
Blogging is an efficient way to reach a wide range of clientele; it’s a great source for marketing and publicity. Use it to your advantage. Use your social media to reach friends and followers by using plug-ins.
Plug-ins enhance your blog by social sharing. It’s instant advertising. Take heed in the feedback and opinions you may receive through social media. Learn and grown from what is said.
Know who it is you are writing to. Having well written, accurate, friendly, informative blogs earn you credibility within your industry, customers, and new prospects.
Credibility allows your company to grow.
Using reliable enterprise ecommerce solutions is one way to increase traffic, interest and credibility for your website, especially if you sell products online and use shopping cart software.
Once the decision has been made to include a blog on your website, stay committed but don’t let it become a burden. Keep it fun and simple yet informative.
On average it only takes 10 to 30 minutes a day to keep your site fresh and up to date. But if you find that’s too much, commit to at least 3 days a week.
Keeping your website fresh and up to date with current blogs can be an incentive for readers to visit often.
Taking the Plunge
Still not sure if blogging is for you? Well go ahead and give it a try – it can’t hurt!
Blogging isn’t difficult, but do remember that once the decision has been made, blogging will allow you to reap the most benefits when you stay committed.
Know that it will take you some time to develop your own style and content as well as find the perfect schedule that’s right for you, whether it’s on a daily basis or just a few times a week. Be patient; it takes time to be seen.
Stand for quality. Be simple, informative, and friendly. You and your company will reap the benefits.
Cathy West is a writer, fitness trainer and entrepreneur.