Google recently unrolled some amazing new algorithms that bring us full circle. The Google algorithm that we’re talking about of course, is the huge hit that sites such as Ezine Articles took when Google decided that sites which house vast storehouses of articles, which are merely copies of the original and don’t really bring any inherent value to the internet, are lower in worth than sites which house original, creative content, thoughtful commentary and outstanding worth.
These things such as research, reports, original writing and worthwhile, thoughtful articles are going to be seen more fully and rank more highly for the keywords that they present.
We say, it is about time. Content is once again king and long live the king. Herein, excerpted from the articles which is located at the MARK FLAVIN BLOG are the very words used by the Google staffers and the explanation they gave for the hard hit that Ezine articles and may others took this past week. Here, in Googles own words…
“In the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
So the results are in and Google thinks it’s time that we get back to content that will educate, inform, entertain, delight and offer enlightenment to the masses. Maybe there is hope for the internet after all.
If you were in a cave or on duty in another country, here is the original article so that you can check out what it means to Ezine and other article directory sites.