Facebook marketing is a part of a good marketing campaign for any small business. However, many small businesses find it difficult to enjoy the results they want from Facebook. This happens for many reasons. In many cases, the simple mistakes can lead to big problems when using Facebook for marketing purposes. Simply avoiding common mistakes can be a huge step in the right direction. The following are some big Facebook marketing mistakes that every small business needs to avoid.
Mistake #1 – Failing to Spend Enough Time on Your Campaign
One big mistake many small businesses make is assuming that they can enjoy great results while spending minimal time working on their Facebook marketing campaign. Some businesses simply set up their page and then forget about it. To make Facebook work for you, you have to go beyond simply setting up a page and expecting it to provide you with results. This form of marketing needs regular updating and monitoring to be a success.
Mistake #2 – Broadcasting Instead of Interacting
Another of the top Facebook marketing mistakes made by small businesses is broadcasting on Facebook instead of interacting with fans. Fans are looking for engaging, relevant content. They don’t want content that seems like non-stop advertising and broadcasting.
People using Facebook want a sense of community – they like to make connections. Your job is to give them that community and to give them a place where they can connect with your business. Genuine, authentic interactions are far more effective than broadcasting information about your company.
Mistake #3 – Boring Content
Facebook is all about sharing things that are useful, interesting and funny. Boring, predictable content will quickly get you hidden from your fans’ newsfeeds. Vary your content and avoid using filler content. Focus on content that is personal, engaging and definitely avoid boring your fans.
Mistake #4 – TOS Violations
A huge mistake that small businesses often make is violating the Terms of Service of Facebook. When a Facebook business page is created, you’ll be asked to agree to Facebook’s terms. Some of the most common violations include failing to follow content rules and building business pages on personal pages. Take time to educate yourself on Facebook’s terms to ensure you avoid violating them. Remember, Facebook can ban you from the site without warning if you violate those terms.
Small businesses have the ability to enjoy excellent results with Facebook marketing. However, reaping these results requires hard work, being well informed and learning how to create personal connections with fans. Avoid these common Facebook marketing mistakes to enjoy better results and then focus on learning more about how you can maximize your efforts on Facebook.