Now that you’re focusing on your Facebook marketing campaign and you’re growing your fan base, it’s important to take some time to learn about proper Facebook etiquette. Every Facebook business page is different and one of the key tips is to know your audience. However, every marketer focusing on building a good fan base on Facebook can use certain basic etiquette guidelines. Here are some essential etiquette guidelines you can use to keep current fans and draw even more fans to your page.

DO Respond to Fans

If you have thousands of fans, it’s probably not feasible to respond to every comment left on your Facebook business page. However, responding to fans is one of the essential Facebook etiquette tips to remember, especially if your fans are asking important questions. Failing to answer questions can cause your fans to lose faith in your company.

An easy way to make sure you see those questions is to visit the Manage Permissions settings, choosing to activate the “Show Message” button. This allows fans to send you direct messages, which is where most fans will choose to ask their questions.

DO Keep Your Page Active

Your Facebook marketing campaign will fall flat if you fail to be active. It’s only good etiquette to keep your page active, making sure you are actively engaged in conversations occurring on your page. While it’s best to keep your posts to all fans to only 2-3 per day, you still should be chiming in on comments made, fan posts and even on the business pages of your competition.

DO Share Fan Content

To make your fans feel important and like you, really pay attention to what they write or share, make sure you share fan content that is uploaded to your page. Share photos from fans and encourage others to upload their photos too. You’ll show fans that your company really cares about them.

DO Watch Your Tone When Posting

Since it’s tough to judge tone of voice on the internet, watching your tone when posting is another of those important Facebook etiquette tips to remember. Make posts and responses sound like a human instead of like an autoresponder message.

Be careful about overusing punctuation as well. Overuse of question marks and exclamation points is not only annoying to fans, but it makes your posts look like spam.

Now that you have a few etiquette dos to follow, make sure you check back soon for some helpful Facebook etiquette don’ts.

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