In the first part of this post on Facebook fan engagement, we looked at some strategies to use for getting fans engaged on your business page. Involving fans on your page goes a long way toward increasing your Facebook marketing success, thereby making your hard work worth the effort.
Maybe you’ve already been working on writing status updates that focus on fans or you’ve ensured everything on your business page is shareable. Now you can build on these actions with additional strategies to increase fan engagement.
Strategy #4 – Play on Current News, Pop Culture and Popular Memes
Facebook is a fast-paced social environment which means your fans won’t engage with old news. For this reason, it’s important to play on current news, pop culture and popular memes when posting. Fans love sharing content and engaging with content that is current. Since news, pop culture and memes are constantly changing, you can use them to grab fans’ attention, keeping your content relevant at the same time. Need a crash course on memes? Here’s an explanation and some examples of internet memes.
Strategy #5 – Combine Images and Questions
Questions are an excellent way to draw your fans in and images encourage Facebook fan engagement. FB users enjoy sharing photos, so use relevant images and add a question or comment to then – something to provoke a response.
Strategy #6 – Provide Coupon Offers (But Use the $ Sign)
Another useful strategy is to provide coupon offers to fans since they like those kinds of offers. However, make sure your coupons use a “$ off” format instead of a “% off.” Fans don’t like having to do the math and are more likely to engage with a coupon that offers real money off. Seeing a tangible cash discount grabs their attention.
Strategy #7 – Simplicity is Key
Facebook allows you to post status messages, photo albums, single photos, videos, links, links that include thumbnails and more. However, simplicity is essential for increasing fan involvement; they are more likely to engage with simple status messages and single photos than they are with more complicated posts.
Strategy #8 – Take Advantage of Holidays
Have you ever noticed how Facebook users really get talking when the holidays roll around? Take advantage of the chatter by engaging in conversation about holiday celebrations. Add a holiday-themed cover photo, offer a special holiday deal or get your fans talking about their favorite holiday memories or celebrations.
With these strategies, you can increase your fan involvement and keeping those fans enthusiastic about your brand will help ensure your marketing success.
Remember, as with any other marketing activity, it’s important to test your approach, evaluate what works and learn from the things that don’t work. Find out which ones work best for your unique Facebook audience by using one or all of these strategies.
Be sure to check back for our next installment, we’ll be exploring the power of pictures on Facebook and how you can make photos work for you.
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