Previously in our Facebook marketing series, we started talking about Facebook etiquette. Proper etiquette is important if you expect to enjoy great results with your social media campaign. Last time, we discussed a few important etiquette dos to employ on your Facebook business page. To prevent offended fans and avoid ruining your marketing efforts, here are a few etiquette don’ts you’ll want to remember as well.
DON’T Use Facebook as a Direct Sales Tool
Facebook marketing shouldn’t be used as a direct sales tool. Your goal should be to increase awareness of your brand and developing a community of fans that are interested in your brand. Avoid constantly selling with your business page. You’ll quickly turn off fans and you may even get labeled as spam.
DON’T Just Ignore Negative Comments
When you begin using Facebook for business purposes, you should expect some negative comments along with the good ones. It’s tempting to just delete or ignore those comments. However, instead of ignoring those comments use them as an opportunity to show that you care about customers. Respond to those comments and show fans that you’re willing to listen to criticism. It says a lot about you and your company.
DON’T Do All the Talking
Facebook marketing should be about a conversation, not doing all the talking yourself. One of the best Facebook etiquette tips to follow is to listen to your fans. Avoid constantly advertising, shouting and ranting about your company and products.
It’s great to say something different and new. It’s wonderful to share great content that speaks to you in some way. However, look for ways to get your fans talking. You want their opinions and their thoughts. Your goal is to open the conversation.
DON’T Forget That You’re Building a Reputation
Some marketers fail to remember that everything they do on Facebook and social media affects their reputation. When you make a move on Facebook, it becomes public knowledge. Remember that you’re building a reputation so run your Facebook marketing campaign accordingly. Focus on good etiquette that will build up your reputation instead of tearing it down.
DON’T Post Anything That Fails to Have Value
You should never post just to post. Don’t comment just to comment. If it doesn’t have value, you shouldn’t be posting it on Facebook. Adding a valuable comment to someone else’s post can have great results. Jumping in with a post that is invaluable can give your fans the idea that your company has nothing new and of value to add to the conversation.
DON’T Make Your Responses Sound Canned
No one wants to interact with a Facebook business page that sounds automated. If you constantly respond to fans with responses that sound “canned,” it won’t set your business apart from the others. New and inventive responses can set you apart from your competition, so make sure you pay careful attention to your responses.
With a few helpful Facebook etiquette tips, you can avoid alienating fans and ensure your marketing efforts don’t come across as spam. For even more Facebook marketing tips, check back next time to learn about the top mistakes small businesses make on Facebook and how you can avoid them!
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