While we all hear a great deal about marketing what’s and how’s, we don’t hear a great deal about the when’s of the entire website marketing and website content that we’re using.
Hi! I’m Macbeth, a writer for Need an Article. Marketing is a hobby, as well as SEO. I’ve worked in the field for more than ten years.
Here’s what I’ve learned from that time–
Despite all that we read and hear, marketing is so much more than just good content and good website SEO. It’s timing—and your timing is crucial to the success of your campaigns.
Consider your own thought processes. During May, you’re not overly concerned with holiday shopping for Christmas but as soon as the kids go back to school and the weather begins to cool off, those first bites of frost and the scent of the falling leaves touch you, you begin to think about the upcoming Christmas season and with it, the items that you will want to purchase.
So does the average shopper. When you begin to think of those seasonal trends in marketing, your website readers are also thinking about them.
July sees us all a little concerned with outdoor activities such as grilling, while fall brings thoughts of winterizing our homes. February means we’re tired of the wintertime so we begin to consider our gardening plans and to work on looking for new seeds and bulbs, new ways to grow for the year.
Your website needs to take advantage of those very human trends in marketing. To accomplish that, really watch the next time that your articles go up on your website.
Did you know that when they do get put up on your website, they will go upward in rank in the search engines, slowly go downward and finally choose a place to settle. All of that movement takes a bit of time. Generally about 5 days to 2 weeks to get where they are going to be and for you to evaluate how well they are going to do for you.
If you’re waiting til a week before the Christmas season, or the Thanksgiving season, chances are that the folks who put their articles up in mid October are seeing the traffic and the new customers who could have been yours.
Don’t wait until you see others dropping in Christmas or Halloween items, get your own written two weeks earlier. When you don’t see a single one–that’s when you want to begin having yours written and to slowly drip them onto your website.
Ordering your articles and putting them into the website about three weeks before a seasonal trend will begin is your best bet for having an edge on your website competition. The articles that go up and have time to settle into place before the holiday, or whatever you are targeting, are the ones that have time to start to rank before your competition and to give you a great new traffic pull onto your website- and great new sales..
How many of us see that, a few weeks ahead of time and say.. hm.. I really think like that that.. Don’t follow the crowd when it comes to getting your articles up, be a trend setter. Pay attention to what you’re thinking about and what others are talking about and then generate items based on that.