Archives : Industry News

  • Blog Networks Being Rapidly Deindexed Has the SEO World Up in Arms

    Provided by: [google_authorship]

    The SEM companies around the country are getting notified by Google Webmaster warnings recently that they are out of the loop so to speak and that they need to watch out for artificial links that are being used to manipulate their page rank. It started about a month ago, in February and as more and more sites and companies are receiving notices, the alarm is spreading exponentially.

    Very large blog networks such as BuildMyRank have been hit the hardest. In fact, Build my Rank is actually closing their doors. Google seems to be saying that they are seeking out every blog network and they are going to find those who are responsible for the backlink profiles that appear unnatural to them and deindex the sites involved in them.

    Buying links has always been against the TOS and it’s always been a bad way to go about doing business with Google. When you seek out a new way to scam the system, it works… for a while. In fact that’s what we’re seeing now. Google is taking a hard look at blog networks which are offering links to many sites around the country and leaving a big footprint. Advertising what you’re doing online, particularly on Google, doesn’t seem the best way to do business when business is actually doing something against the TOS of the search engine that primarily promotes your business, but people do it all the time.

    This time, it’s catching up to them. Google, of course is not spilling the beans on how they found the offending companies who are selling links and they aren’t offering any way in which you can rank better in search. In fact, they are, if anything making it more difficult for the people who are, effectively, paying their salary, to create links at all.

    Matt Cutts, one of the Google powers that be, has shared a lot of link building tips over the years, but now, just a short while later, Google is saying that links need to be completely natural and that you can’t build them at all.

    For those who have the links from the blog sites and blog networks, the companies in question have given them the option to shut those links down and that seems to be the best option that they currently have to prevent an all out deindexing of their sites.

    The answer to links to your site seems to lie in creatively making people want to link to you. Create some kind of controversy, open a new discussion, ask a question or offer an answer. This would seem to be the best method of inbound linking to use and the one least likely to get your site deindexed. Buying links is never the right answer, but what is the right answer remains to be seen.

  • Google Has Spoken-Content is King.. Again

    By: [google_authorship]

    Google recently unrolled some amazing new algorithms that bring us full circle. The Google algorithm that we’re talking about of course, is the huge hit that sites such as Ezine Articles took when Google decided that sites which house vast storehouses of articles, which are merely copies of the original and don’t really bring any inherent value to the internet, are lower in worth than sites which house original, creative content, thoughtful commentary and outstanding worth.

    These things such as research, reports, original writing and worthwhile, thoughtful articles are going to be seen more fully and rank more highly for the keywords that they present.

    We say, it is about time. Content is once again king and long live the king. Herein, excerpted from the articles which is located at the MARK FLAVIN BLOG are the very words used by the Google staffers and the explanation they gave for the hard hit that Ezine articles and may others took this past week. Here, in Googles own words…

    “In the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

    So the results are in and Google thinks it’s time that we get back to content that will educate, inform, entertain, delight and offer enlightenment to the masses. Maybe there is hope for the internet after all.

    If you were in a cave or on duty in another country, here is the original article so that you can check out what it means to Ezine and other article directory sites.