Archives : Inbound Marketing

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    Marketing Your Business Online

    aboutus-imgIf you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

    The affordability of Internet marketing is one of reasons many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

    Reaching a large target audience is another very worthwhile reason for marketing your business social-media-488886_640online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

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  • Google Offers New Press Release Related Guidelines

    No official Google announcements but it’s been noticed that the link scheme documentation for Google webmaster guidelines has undergone a change. The page is now telling us that press releases and guest posts can also violate the link scheme guidelines. Some of the SEO tactics that are most commonly used today are large scale advertising-type press releases and guest posting that are using optimized anchor texts in the item.

    Three bullet points that Google has added to the page explain about violations. These are things that Google believes are against the guidelines that they have set down. The new additions include:

    • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
    • Advertorials or native advertising where payment is received for articles that include links that pass PageRank.
    • Links with optimized anchor text in articles or a press release distributed on other sites.

    In addition and perhaps thankfully there are two bullet points which are now missing from the fray.

    • Linking to web spammers or unrelated sites with the intent to manipulate PageRank.
    • Links that are inserted into articles with little coherence.

    Google seems to be letting us know that they aren’t going to deal with high level advertising or anchor texts inside press releases which are meant to be newsworthy. They are discouraging the use of guest postings and press releases with anchor text. While press releases are still a viable option for you to use in the promotion of your site, they should be used sparingly and used in a way that promotes actual news, rather than being used simply as a promotional tool.

    Press releases have always been–or at least traditionally so– items which promoted an actual piece of news about the site. They were expected to be objective, to be written in such a way that they were not advertorial. Many websites and webmasters have gotten away from this methodology of using press releases and Google seems to be trying to bring us back to that.

    To get the best from your press releases, order your press releases to look much less like an actual article and much more like a newsworthy and objective release of information. They should be objective in every way and not keyword-flooded in order to ensure that they get the attention that they deserve.

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  • Simple Ways To Get More People To Read Your Content

    Today’s world moves at a very fast pace.

    This has created a culture of demand and instant gratification. The average person feels that their time is too precious to waste and they hurry along, demanding fast answers and making fast decisions.

    Convincing Readers To Slow Down

    Countless research studies and scientific polls have come to a generalized conclusion about the average Internet reader: They are impatient. Among the most commonly found research results is that the average reader decides in ten seconds whether your page is worth reading. They likewise suggest that those ten seconds will be spent scanning.

    Scanning is when a reader glances over the page they’ve stumbled on. Their eyes flit about the screen, gathering information from headlines, subheadings, graphics, pictures, and highlighted or bold font print. They garner the basic gist of your page in ten seconds, and either settle in to read, or click back to the search engine to try again.
    [captionpix imgsrc=”http://needanarticle.com/index2/wp-content/uploads/popcorn.jpg” width=”135″ captiontext=”Studies have shown that image captions are some of the most read text on a page, further encouraging your readers to grab a snack and stick around for awhile.”]

    What This Means For SEO

    When someone finds your page using a search engine, that search engine gauges your site’s appropriateness and value to the reader based on how long the reader stays on your page. Known as the bounce rate, the search engine keeps tabs on the amount of time that elapses between a search engine link click and the user returning to the search engine.

    The longer you can keep a reader on your site, and the more pages they visit within your site while they are there, the more value the search engine places on your website’s content. The more valuable your content, the higher your search engine results.

    Keep Your Reader Longer

    Use these tricks to capture your reader’s attention in those ten seconds.

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    [list_item]Break up your text, offering plenty of opportunities for subheadings. Capture your entire point in the subheading, expecting the reader to read these first. Let your actual text serve as a supplemental explanation.[/list_item]

    [list_item]Include a few bold or highlighted words to make your points stand out from your text. These bold fonts will draw attention to important details, but only if you use them sparingly. If every paragraph contains multiple words that stand out, the desired effect will be lost.[/list_item]

    [list_item]Employ plenty of white space on your page. One of the most intimidating factors a reader can encounter is a wall of text. These long paragraphs feel like work to your reader, encouraging them to bounce back to the search engine and try again.[/list_item]

    [list_item]Don’t overdo the white space! While it is acceptable to let the occasional sentence stand as its own paragraph, the repeated use of this makes your website feel unorganized and chaotic.[/list_item]

    [/arrow_list]

    Readers Enjoy Simple Concepts

    The simple concepts are what coax a reader into staying on your page for longer. Bullets, internal links, and captions that stand out from the rest of the text are simple concepts that you can use to draw the reader in.

    Make sure that each included bullet gets right to the point. Tell your reader the fact right after the bullet. Expand your discussion in the text that follows, but don’t overdo the bullets!

    [captionpix imgsrc=”http://needanarticle.com/index2/wp-content/uploads/Readable-Text-2.jpg” width=”200″]

    Links, both internal and external, give your reader a reason to keep on going. Unless you provide the reader with something else to do, they’re heading back to the search engine.

    Captions and quotations can be used to draw attention to any part of your site. Proper examples of this concept can be found in modern magazines. When a quote has been removed from the text, enlarged, and colored, it captures your reader’s attention.

    What Readers Like To See

    Your content should employ the inverted pyramid writing style at all times. A popular journalistic tool, the inverted pyramid style is showcased by placing the most important information at the top of each section. As you work your way through the section, the information becomes increasingly less important.

    Allow your reader to skip down the page, reading the information closest to the subheading. The inverted pyramid style allows the reader to quickly judge whether they should keep reading, or skip to the next subheading.

    You have to remember to not overwhelm your reader. Complicated subjects should be broken into different pages. This permits the reader to take in one important part at a time without feeling like they’re inside an encyclopedia.

    Consider using the numbered list idea. As mundane as it may seem, readers will often pay attention to a post that offers them “X Ways To Learn Blank”.

    The Finishing Touches

    When you are finished applying all of these designs to your website, don’t eagerly hit that publish button. Rather:

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    [list_item]Go back and read your post like a scanning visitor would.[/list_item]

    [list_item]Determine if your headings and subheadings explain your premise by themselves.[/list_item]

    [list_item]Judge the amount of bold or highlighted text to see if it is distracting due to high usage.[/list_item]

    [list_item]Consider the amount of text and white space on your page. Make certain one doesn’t overwhelm the other.[/list_item]

    [/arrow_list]

    Most importantly, make sure you are offering valuable content to your readers. Even with all of these tricks in play, your reader won’t stick around for weak content.

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  • Health Articles Can Build Authority in Health Niches

    The Need An Article™ Article Writing Service is well-qualified to provide clients with a wide variety of content for their websites.

    One example is the inclusion of health articles.

    One of the biggest challenges for new websites is successfully attracting good traffic flow.

    Website owners can get bogged down trying to accomplish this by themselves, especially when you consider that they could invest years before they succeeded at attracting more traffic and getting higher rankings in the search engines.

    This is where Need An Article™ (or ‘NAA’ for short) and its writers can help boost traffic and provide a flow of quality website content.

    Building traffic and website content is possible with NAA’s capable writers because they can provide whatever articles you may need.

    With NAA’s skilled writers providing your quality content, you’ll be able to focus on the other important parts of your website business, such as a new, modern layout or upgrade, setting up that autoresponder series or anything else you know you need.

    Many website owners are so busy with the other elements of their website they simply can’t focus on writing their own quality content.

    It doesn’t matter what you require in terms of current health articles – they could range from concerns about the common cold to more serious health issues. NAA’s writers can provide the precise health articles you’re looking for.

    Using NAA writers can result in considerable benefits for your website, here are just a few:

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    [list_item]Increased search engine exposure & ranking[/list_item]

    [list_item]Greater appeal to a wider audience[/list_item]

    [list_item]Better traffic because of regularly updated, quality content[/list_item]

    [list_item]Back-link support from other bloggers and websites due to worth while content[/list_item]

    [/star_list]

    Health articles are versatile and can be used in a number of situations.

    For instance, if a section of your website deals with the sale of medicine, featuring a few health articles could add interest and traffic to your website.

    Additionally, if you distribute an e-mail newsletter to your customers, featuring health issue articles could draw in potential new customers and help establish authority in health matters.

    Have you got a health website (or any other website) that’s
    in danger of “flat-lining”?
    [button url=”http://needanarticle.com/” target=”_self” size=”small” style=”royalblue” ]Give it a new lease on life with Need An Article™![/button]

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    Editor’s Note:
    NAA content costs pennies and takes just a few minutes to organize with an NAA writer. When it’s ready, just download it and post it. It’s that easy!
    Access Our Team of Professional Writers Today!

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  • Put a Face to Your Business

    It’s very important to do everything you can to give yourself the edge over the competition. However this is often easier said than done, but giving your business a personal face and engaging with your target audience can go a long way to putting you ahead of the competition.

    An Online Presence

    One can not understate the importance of a good website. For online success it is absolutely essential to have that online presence. All your time and efforts could be wasted if links leads back to a poor website that is difficult to navigate and doesn’t engage your visitors.

    A website should be clean, easy to use and nice to look at and it doesn’t have to cost a lot. A Content Management System (CMS) platform like WordPress will provide everything you need – from start to finish. By using WordPress you could save the expense of hiring a website developer/designer if you have someone on your team with some technical skills.

    Your business needs a website to succeed in our media-based age. Having a website will enable you to sell goods and services, and encourage customers to keep coming back.

    While there are many ways to set up your website, adding a blog with interesting content is probably one of the best ways to engage people. ‘Calls to action’ or points at which visitors have to do something located throughout your site will guide them, but avoid pushing your sales message down their throats.

    If people like your site, they’ll probably stay long enough to look around, and engagement can often be converted into sales. Videos, photos and generally interesting content about your products, staff, industry and community will engage visitors, more so than boring sales messages.

    Use Social Media

    Facebook, Twitter, Pinterest and many other social media sites are enabling businesses to better understand their customers and connect with them on a daily basis. Certain social media sites work better for some businesses than others, and finding the right ones for you depends on how you want to come across to your customers. Spend some time reading up on your options and then decide which will work for you.

    Do remember to always be careful with what you post and what messages you put out – once out there, it’s out there forever – you can’t call it back in!

    Newsletters

    Emails and newsletters may be considered “old hat”, but the truth is they are still one of the best ways to keep in touch with your customers and sustain their interest in your brand. They can also be less risky than some social media options, and they work very well side-by-side with social media.

    Newsletters are a great way for customers to be kept up to date with your company/product news, competitions and developments, and if well written, with a sufficient number of ‘calls to action’ in them, they are a great way of keeping your customers interested and coming back.

    Using social media, communicating via a blog and having a good, workable website all go a long way to taking advantage of what technology has to offer. Understanding how to connect online with your customers is vital for success in this digital age.

     

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  • The Risks of Associating Your Brand with Celebrities

    Some companies are turning to celebrity endorsements as a way to increase awareness of their brand. They hope that by connecting their company to the face of a celebrity, they will get the fans of that particular celebrity to purchase their products or services.

    Having a celebrity endorsement can be beneficial to some, but there are risks involved with such associations.

    You’ll have to spend lots of money

    Having a celebrity endorser is going to be expensive, and without a large marketing budget, you may have trouble paying for it. Also, will you actually get a decent return on your investment? If you’re going to dish out $100,000 and see only $20,000 return on sales, is it worth it?

    You could choose the wrong celebrity

    A celebrity endorser is no guarantee that your business will see a jump in sales or become more well known. You need to choose a celebrity who relates to your business in some way. For example, if your company is involved with animal rights, you won’t want a celebrity who has been photographed wearing fur or using other animal products to endorse your products. That would not be good for business!

    It’s also possible that fans of such a celebrity will not use your products, and you could be trying to reach the wrong target audience. Choosing Taylor Swift to reach elderly women or choosing Rod Stewart to reach young men isn’t smart marketing. And, since hiring a celebrity endorser is expensive, you could find yourself out of pocket for a very large sum of money without any results to show for it.

    What if your celebrity is involved in a scandal

    Celebrities are just glorified ordinary people, and people, regardless of how big they are, make mistakes, some make very large mistakes. For example, Hertz had OJ Simpson endorse their products during his alleged murder of Nicole Brown. Their brand and reputation could have been in jeopardy because of the association with Simpson.

    Since celebrities are only human, there’s no way of knowing if they’re going to be involved in some type of scandal that can harm your business. For instance, if your celebrity is involved in a DUI (Lindsay Lohan), gets caught for shoplifting (Winona Ryder) or is overhead making racist or anti-Semitic rants (Mel Gibson), it could damage your brand.

    Unforeseen circumstances could harm your celebrity endorsement

    What happens if your celebrity has a very messy and public divorce, could this impact your brand? Celebrities have personal lives, and their personal lives are far more public than we “common folk” are used to. If your company’s celebrity endorser is caught in some scandal or suffers a trauma that goes public, your brand and their endorsement of it could be pushed aside while they deal with their situations.

    So before you run out to hire a celebrity endorser, make sure you understand fully all of the risks involved. Choosing the right celebrity can be difficult, plus extremely expensive. And there’s always the possibility of a scandal that could put your business in a very bad light.

    Prepared by Jessica Lowenthal from Cloverleaf Brand Management Services

     

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    4-Step Plan to Success When Compiling Your Ebooks

    NAA’s Recommended To-Do-List for Creating an Ebook

    A successful ebook is possible. However, we’ve found that a large majority of folks lack a solid plan of action. Without a plan, you have little direction and that could mean your well-intentioned project becomes a burden to you and your author.

    When it comes to writing a successful ebook, you need to carefully lay out the ‘what’, ‘who’, and ‘how’.

    • What are you trying to accomplish?
    • Who are you writing it for?
    • How should it be written?

    Furthermore, there are likely to be some key elements that you want to cover in your ebook. Below, we have provided an outline that will help you effectively define your key points.

    First, though, take a few minutes to answer those questions we just mentioned.

    Let’s get started

    Step 1 – What do you want to accomplish?

    Explain in a paragraph or two what the aims and goals are for the ebook.

    Step 2 – Who are your readers?

    Who is your target market – the age group, gender, interests, habits, etc.?

    Step 3 – How will it be written – tone or style – formal, informal, personal, upbeat, serious, etc.?

    Explain, or if you have one, provide a sample.

    Step 4 – Define your key points 

    This is your bulleted list of key points. Hone in on those points by listing methods, terms, ideas, opinions, or any information that would otherwise NOT be easily found during an Internet search. This is a good place to list them and then expand on them.

    • Psychological triggers, habits, etc
    • Manifestation
    • Add key point

    Here are some other things you may also want to consider:

    Here’s to your successful Ebook project!

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  • The Benefits of Blogging – Top 5 Reasons Your Website Needs an Active Blog

    Are you trying to increase the visibility of your website?

    If so, you should consider creating a blog for your site.

    Do you already have a blog?

    If so, it’s a good idea to start making the effort to maintain that blog.

    The benefits of blogging are numerous and make it well worth the effort on your part. If your website doesn’t have a blog or you’ve allowed your blog to fall by the wayside, here are just a few important reasons that your website needs to have an active blog.

    Reason #1 – Build Inbound Links Quickly

    One of the most powerful benefits of blogging is that it allows you to build inbound links quickly. To get this result, your blog must feature content that people want to read and share with others.

    The links that you’ll gain with your blog are deep links that don’t just point to your websites homepage. As people link to your blog posts, you’ll distribute your “link juice” more evenly, helping you to get more of your website indexed by search engines.

    Reason #2 – Start Building Relationships

    Blog posts offer you a great way to start building relationships. You may have some of the demographic information on the people visiting your site and buying your services or products. However, do you really know who they are?

    People who read your blogs will probably be your most loyal customers. As you learn more about them, you can use that information to find more customers.

    Having a blog for your website also allows you to create a dialogue with the customers. This allows you to keep communication flowing between you and your customers. Build good relationships and you’ll build customer loyalty as well, which means more profit for you.

    Reason #3 – Generate Leads

    Another reason your website needs an active website is to generate leads. This is one of the big benefits of blogging.

    Studies show that those who create at least 20 blog posts each month see up to four times more leads than companies that do not have a blog.

    When people visit your blog, they want to find answers. Providing them with answers will put your website in their mind when they are ready to buy.

    Reason #4 – Boost Search Engine Rankings with Fresh Content

    Blogs offer you the perfect way to boost search engine rankings. Search engine spiders feed on fresh content. Many websites are static and rarely need to change content.

    Having blog that is updated on a regular basis will provide search engines with content that is fresh and keyword-rich. This leads to higher rankings as well as big increases in website traffic.

    Reason #5 – Build Credibility and Reputation

    Last, you need a blog because it helps you to build credibility and a good reputation online. Your blog allows you to offer information to potential customers without having to hard sell. This boosts your credibility with them.

    Visitors may bookmark your site so they can come back for good information. When they’re ready to make a decision, chances are that they’ll remember you.

    Now that you understand the benefits of blogging, get out there and start up a good blog on your website. Starting up a blog isn’t difficult at all.

    If you don’t want to write the blog posts yourself, you can buy articles here at Need An Article. If you’re ready to get started, NAA has many writers that specialize in creating blog posts that will get you on your way to enjoying all the benefits that blogging has to offer.

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  • Struggling to Make Money from Your Site?

    Website Assassins Could be the Problem!

    Do you have the latest and greatest gadget? Did you take the time to build the better mousetrap, sure that the masses would indeed come? Perhaps you have put together a beautiful website that is easy to navigate and offers a much-needed product or service and still your website is barely turning a profit. Did you know there are some surefire website assassins out there that will practically guarantee visitors will turn away in droves? Even if you have hired all of your web design and content creation out to “professionals,” these are things you must watch for.

    Spelling

    It would seem to go without saying that a professional website should contain proper spelling. The problem is many times a writer does not speak English as a first language or they are simply to lazy to employ spell check.  It might seem like nitpicking, but if you expect people to trust you with their hard-earned money, proper spelling and grammar usage is imperative. Remember, building a customer base is not all about the product or service you offer, it is about trust.

    Broken Links

    How many times have you visited a site and followed a broken link? This is where you click on a link and get the dreaded “error” or “sorry this page cannot be found”. Let me ask you one question, do you return to that website often if ever? A broken link here or there might be forgiven if you have a killer website, but if it happens often, your visitors will leave, never to return or spend a dime! Check your links periodically to ensure this website assassin does not strike your business.

    Poor Design

    Creating a website is not rocket science; however, it is not a simple color by number project either. A good website will be:

    • Aesthetically pleasing
    • Simple to Navigate
    • Appropriately Professional

    Does this mean a website cannot be fun? Of course not, but you should let the subject of the site guide color choice, graphics and basic layout. For example, a website promoting party balloons would look fantastic with bright neon colors and fun graphics; on the other hand, a professional housing contractor should probably use more sedate color choices. If your site looks like it was designed by a ten year old, your traffic is not going to convert well!

    Final Thoughts

    As you can probably guess, this is not a comprehensive analysis of everything that can go wrong with a website. In order to be successful and better yet, profitable, you need search engine optimization (SEO), promotion, links and backlinks as well as a host of other components. However, if you feel you have all of the above and more but you are still lacking traffic or conversions, it could be anyone of the problems listed above. The moral of this story? Use professionals to create your website and then check their work periodically!

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  • Blog Networks Being Rapidly Deindexed Has the SEO World Up in Arms

    Provided by: [google_authorship]

    The SEM companies around the country are getting notified by Google Webmaster warnings recently that they are out of the loop so to speak and that they need to watch out for artificial links that are being used to manipulate their page rank. It started about a month ago, in February and as more and more sites and companies are receiving notices, the alarm is spreading exponentially.

    Very large blog networks such as BuildMyRank have been hit the hardest. In fact, Build my Rank is actually closing their doors. Google seems to be saying that they are seeking out every blog network and they are going to find those who are responsible for the backlink profiles that appear unnatural to them and deindex the sites involved in them.

    Buying links has always been against the TOS and it’s always been a bad way to go about doing business with Google. When you seek out a new way to scam the system, it works… for a while. In fact that’s what we’re seeing now. Google is taking a hard look at blog networks which are offering links to many sites around the country and leaving a big footprint. Advertising what you’re doing online, particularly on Google, doesn’t seem the best way to do business when business is actually doing something against the TOS of the search engine that primarily promotes your business, but people do it all the time.

    This time, it’s catching up to them. Google, of course is not spilling the beans on how they found the offending companies who are selling links and they aren’t offering any way in which you can rank better in search. In fact, they are, if anything making it more difficult for the people who are, effectively, paying their salary, to create links at all.

    Matt Cutts, one of the Google powers that be, has shared a lot of link building tips over the years, but now, just a short while later, Google is saying that links need to be completely natural and that you can’t build them at all.

    For those who have the links from the blog sites and blog networks, the companies in question have given them the option to shut those links down and that seems to be the best option that they currently have to prevent an all out deindexing of their sites.

    The answer to links to your site seems to lie in creatively making people want to link to you. Create some kind of controversy, open a new discussion, ask a question or offer an answer. This would seem to be the best method of inbound linking to use and the one least likely to get your site deindexed. Buying links is never the right answer, but what is the right answer remains to be seen.

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