Archives : Content Marketing

  • Do You Need More “Flavors” on Your Website?

    A man owned an ice cream shop in a good corner location. He only had three flavors – vanilla, strawberry and chocolate. At first, business was good but after a while, customers didn’t come in as often and most were new customers who just happened to be walking by. Having special sales helped a little but it just wasn’t enough. He did some research to find out why other ice cream shops did much better than his did.

    Ice cream shops that had a lot of steady customers as well as new ones all had the same thing in common. They all had new flavors of ice cream coming in every week and quite often featured the newest flavor as the “flavor of the week”. When he realized that people wanted new and different flavors, the man found a company to supply him with new flavors regularly. It did not take long for his ice cream shop to have more customers than he ever had before. He still had the old standby flavors for those who wanted them but he kept new flavors coming in so customers had something new to try all the time.

    Websites are not much different than the ice cream shop in this story. If you have a website with good content but haven’t posted new content in a long time, you may have noticed that traffic to your site has greatly fallen off. With the same content and nothing new for them to read, there is no reason for people to come back and new visitors may only find your site by accident.

    A steady supply of fresh content gives people a reason to keep coming back and makes it easier for people to find you in the first place. It is much the same as with the ice cream shop. With just the basic flavors, customers had no reason to keep coming back. New flavors every week got them excited to come back often. Put new content on your site regularly and you give people something new to read and keep them coming back for more.

    Since you may not have the time or the skills to write enough new content, you need a reliable source to provide a steady supply of great content. Need an Article is just the place to find writers who will meet your content needs. With new content to post to your site every week, your traffic will increase and as it does, your sales will also increase.

  • Content Marketing Can Help Grow Your Business

    Most of us–particularly since the global recession– have seen our income shrink and our bills expand. We need to make a little extra money in a big way.. In many cases small businesses did not survive the long recession and the slow recovery that is still underway.

    Ask yourself as a marketer and a business person… How’s business? Can you answer that you’ve achieved the growth that you wanted to achieve and you’re doing all that you wanted to be doing now? When is the last time that you added new content to your site? What kind of website content have you added? How current is it and how well written? Need an Article can help with the content marketing that you need to be doing.

    If you’re like most of us, the truth is that you haven’t given your website the attention it deserves and it hasn’t grown and expanded the way that you wanted to by now. You’re being held up by small growth, a bad economy and in some cases by your own insecurity and your lack of knowledge about how to move your business forward. Content marketing can help to grow your business.

    In many cases you’ve tried a few things and they haven’t worked out well for you so that stalled you in your tracks. Now you’re ready to move forward but you’re not entirely sure how to get started. We can help you to take those first steps using content marketing to confidently move forward into a more successful and more lucrative future.

    If you’re marketing online today and you’re not entirely certain that you’ve got the right formula to make your business stand out from the crowd, you’ve come to the right place. NAA has you covered.

    Seeking marketing tips, ideas and resources to help you to make the most of your online business. . . or even to start one? We’re here to help.

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    How to Get the Content You Want From Your Writer – Content Writing

    Getting the Content You Want the First Time

    How often have you requested content from a writer and had to ask for at least one revision because it just wasn’t what you wanted? When this monitor graphic for content writinghappens repeatedly, both you and the writer end up frustrated. Some simple changes in the instructions given to your writer in the initial request can make a huge difference.

    The problem usually lies in the writer not having enough information to go on to get the piece written so it fits the intended purpose. This does not mean you have to give a lot of detailed instructions. Doing so will merely over complicate the request and confuse the writer even more.

    The instructions should be brief but clear and cover the most important points. It helps a writer know how a piece should be written if the instructions include who the target audience is. Even a well-written piece of content won’t work if it is written for the business to business audience but it is meant for the end consumer.

    Word count is often over or under estimated. If you want a certain number of points made in an article, consider how much detail you want given for each. Keep in mind that too much detail can lose a reader’s attention. It is best to keep the details of each point brief and perhaps have a link to another page with more information on individual points that may need to be expanded on to keep an article’s word count to a length that will keep a reader’s interest.

    Estimating word counts is not too difficult most of the time. For content that is a basic overview, a punchy opening, main body and clear closing could follow this basic word count: opening – 50 to 100 words, main article body – 300 to 400 words, closing – 50 to 100 words. This gives a word count range of 400 to 600 words, which is plenty of leeway for a general overview article.

    Articles that are not general overviews may need higher word counts. It is best to be open to your writer’s suggestion for higher word count since writers often have a good idea of what may be required for the amount of detail necessary to cover the topic.

    The following is an example of how to request content so a writer knows what is needed.

    • Audience: Average consumer
    • Topic: Lawn care tools – basic overview
    • Word count: 400 to 600 words
    • Keywords: Lawn mower, edgers
    • Keyword use: allow natural flow
    • Please write the article so it grabs the reader’s attention right away, maintains it through the body of the article and keeps it to the last word.
    • Focus on the most common tools and equipment homeowners use to maintain their lawns.

    The above sample request lets the writer know what you want written, who will be reading it and where the main focus should be. Enough leeway is given on the word count that the writer will be less likely to add fluff or redundancy to the word count to meet a minimum that it too high or cut it too short to avoid going over a maximum that is too low.

    It is a wonderful feeling when you get the content you want the first time and don’t have to ask for revisions. More often than not, this happens when the directions are clear and concise.

  • 6 Powerful and Ethical Ways to Increase Your Website Traffic

    Whether you have an ecommerce or a content-based website, traffic is the most important factor for the success of your online business. Having a loyal audience that keeps on growing will provide  monetization possibilities for your website.

    When it comes to increasing website traffic, you can try various strategies. Some of these are ethical, others tend to deliver quick results but could be potentially harmful in the long term.

    The following six tips will help you increase your website’s traffic without affecting your chances of good search engine positioning and without having to cope with penalties.

    People visit websites that offer high quality, well-written and specialized content. Having a good content strategy is the heart and soul of building successful online presence.

    Make sure that your articles deliver unique information. Avoid topics that have been overly spoken about. Instead of going mainstream, look for a sub-niche that will allow good website positioning.

    Create a schedule and try to add new content to your website several times per week. Fresh articles will improve your search engine positioning and keep your loyal audience coming back for more.

    Build Your Social Media Presence

    Social networks are a great promotional channel and if you are still failing to take social media marketing seriously, you should change your attitude immediately. It affects optimization, it drives targeted traffic to your website and it helps build relationships with readers, prospects and customers.

    Make use of different channels. Share content from your website, answer questions and use the feedback you get to make your content better. Your audience can provide a lot of useful information, if you know how to interact and how to ask the right questions.

    Add Social Sharing Buttons to Your Pages

    Let your audience do promotion instead of you. Adding social sharing buttons right next to your content is a simple and efficient traffic maximization trick.

    You need great content to make the most of this strategy. People will be willing to share information about the articles that they enjoyed reading or they found to be particularly useful.

    The Good, Old Newsletter

    Some traditional internet marketing strategies can still deliver amazing results, if used correctly. Email newsletters are one such possibility.

    Sending newsletters to your readers can “remind” them to visit the website and explore the newest content. Being successful with this internet marketing strategy, however, demands both thought and careful planning.

    A newsletter should offer the reader something of value. Provide unique and interesting information in exchange for the personal data that people are sharing with you. There could be exclusive texts that appear solely in the newsletter or special offers, if you are promoting a corporate or an ecommerce website. Including solely links to articles that are readily available on your website will discourage people from subscribing.

    Add Multimedia to Your Pages

    Videos and slideshows can be added alongside your texts to increase your website’s traffic.

    Interesting and high quality multimedia is often much more intriguing than texts. Multimedia can also be incorporated easily in your social media marketing strategy. Having large slideshows will also generate more page views than a single article.

    Just like with all other traffic generation strategies, quality matters. All the photographs and the videos should be meaningful and shot professionally.

    Contests are Great for Building Your Audience

    A contest with even a small prize for the winner can result in an incredible traffic boost.

    You can use contests to make people comment on your website, rate their favorite articles or upload some of their own content. The fact that they are competing against other visitors will make the participants in the contest come back to your website time and time again.

    A good traffic maximization strategy relies on multiple tools. Think about your long term goals. You will have to work hard and the results will be evident after some period of time.

    Managing your content and your internet marketing successfully will deliver consistent benefits that you will get to enjoy for years to come.

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    Have something to say? Comment below, we’d love to hear from you!

  • Google Offers New Press Release Related Guidelines

    No official Google announcements but it’s been noticed that the link scheme documentation for Google webmaster guidelines has undergone a change. The page is now telling us that press releases and guest posts can also violate the link scheme guidelines. Some of the SEO tactics that are most commonly used today are large scale advertising-type press releases and guest posting that are using optimized anchor texts in the item.

    Three bullet points that Google has added to the page explain about violations. These are things that Google believes are against the guidelines that they have set down. The new additions include:

    • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
    • Advertorials or native advertising where payment is received for articles that include links that pass PageRank.
    • Links with optimized anchor text in articles or a press release distributed on other sites.

    In addition and perhaps thankfully there are two bullet points which are now missing from the fray.

    • Linking to web spammers or unrelated sites with the intent to manipulate PageRank.
    • Links that are inserted into articles with little coherence.

    Google seems to be letting us know that they aren’t going to deal with high level advertising or anchor texts inside press releases which are meant to be newsworthy. They are discouraging the use of guest postings and press releases with anchor text. While press releases are still a viable option for you to use in the promotion of your site, they should be used sparingly and used in a way that promotes actual news, rather than being used simply as a promotional tool.

    Press releases have always been–or at least traditionally so– items which promoted an actual piece of news about the site. They were expected to be objective, to be written in such a way that they were not advertorial. Many websites and webmasters have gotten away from this methodology of using press releases and Google seems to be trying to bring us back to that.

    To get the best from your press releases, order your press releases to look much less like an actual article and much more like a newsworthy and objective release of information. They should be objective in every way and not keyword-flooded in order to ensure that they get the attention that they deserve.

  • Simple Ways To Get More People To Read Your Content

    Today’s world moves at a very fast pace.

    This has created a culture of demand and instant gratification. The average person feels that their time is too precious to waste and they hurry along, demanding fast answers and making fast decisions.

    Convincing Readers To Slow Down

    Countless research studies and scientific polls have come to a generalized conclusion about the average Internet reader: They are impatient. Among the most commonly found research results is that the average reader decides in ten seconds whether your page is worth reading. They likewise suggest that those ten seconds will be spent scanning.

    Scanning is when a reader glances over the page they’ve stumbled on. Their eyes flit about the screen, gathering information from headlines, subheadings, graphics, pictures, and highlighted or bold font print. They garner the basic gist of your page in ten seconds, and either settle in to read, or click back to the search engine to try again.
    [captionpix imgsrc=”” width=”135″ captiontext=”Studies have shown that image captions are some of the most read text on a page, further encouraging your readers to grab a snack and stick around for awhile.”]

    What This Means For SEO

    When someone finds your page using a search engine, that search engine gauges your site’s appropriateness and value to the reader based on how long the reader stays on your page. Known as the bounce rate, the search engine keeps tabs on the amount of time that elapses between a search engine link click and the user returning to the search engine.

    The longer you can keep a reader on your site, and the more pages they visit within your site while they are there, the more value the search engine places on your website’s content. The more valuable your content, the higher your search engine results.

    Keep Your Reader Longer

    Use these tricks to capture your reader’s attention in those ten seconds.


    [list_item]Break up your text, offering plenty of opportunities for subheadings. Capture your entire point in the subheading, expecting the reader to read these first. Let your actual text serve as a supplemental explanation.[/list_item]

    [list_item]Include a few bold or highlighted words to make your points stand out from your text. These bold fonts will draw attention to important details, but only if you use them sparingly. If every paragraph contains multiple words that stand out, the desired effect will be lost.[/list_item]

    [list_item]Employ plenty of white space on your page. One of the most intimidating factors a reader can encounter is a wall of text. These long paragraphs feel like work to your reader, encouraging them to bounce back to the search engine and try again.[/list_item]

    [list_item]Don’t overdo the white space! While it is acceptable to let the occasional sentence stand as its own paragraph, the repeated use of this makes your website feel unorganized and chaotic.[/list_item]


    Readers Enjoy Simple Concepts

    The simple concepts are what coax a reader into staying on your page for longer. Bullets, internal links, and captions that stand out from the rest of the text are simple concepts that you can use to draw the reader in.

    Make sure that each included bullet gets right to the point. Tell your reader the fact right after the bullet. Expand your discussion in the text that follows, but don’t overdo the bullets!

    [captionpix imgsrc=”” width=”200″]

    Links, both internal and external, give your reader a reason to keep on going. Unless you provide the reader with something else to do, they’re heading back to the search engine.

    Captions and quotations can be used to draw attention to any part of your site. Proper examples of this concept can be found in modern magazines. When a quote has been removed from the text, enlarged, and colored, it captures your reader’s attention.

    What Readers Like To See

    Your content should employ the inverted pyramid writing style at all times. A popular journalistic tool, the inverted pyramid style is showcased by placing the most important information at the top of each section. As you work your way through the section, the information becomes increasingly less important.

    Allow your reader to skip down the page, reading the information closest to the subheading. The inverted pyramid style allows the reader to quickly judge whether they should keep reading, or skip to the next subheading.

    You have to remember to not overwhelm your reader. Complicated subjects should be broken into different pages. This permits the reader to take in one important part at a time without feeling like they’re inside an encyclopedia.

    Consider using the numbered list idea. As mundane as it may seem, readers will often pay attention to a post that offers them “X Ways To Learn Blank”.

    The Finishing Touches

    When you are finished applying all of these designs to your website, don’t eagerly hit that publish button. Rather:


    [list_item]Go back and read your post like a scanning visitor would.[/list_item]

    [list_item]Determine if your headings and subheadings explain your premise by themselves.[/list_item]

    [list_item]Judge the amount of bold or highlighted text to see if it is distracting due to high usage.[/list_item]

    [list_item]Consider the amount of text and white space on your page. Make certain one doesn’t overwhelm the other.[/list_item]


    Most importantly, make sure you are offering valuable content to your readers. Even with all of these tricks in play, your reader won’t stick around for weak content.

  • Health Articles Can Build Authority in Health Niches

    The Need An Article™ Article Writing Service is well-qualified to provide clients with a wide variety of content for their websites.

    One example is the inclusion of health articles.

    One of the biggest challenges for new websites is successfully attracting good traffic flow.

    Website owners can get bogged down trying to accomplish this by themselves, especially when you consider that they could invest years before they succeeded at attracting more traffic and getting higher rankings in the search engines.

    This is where Need An Article™ (or ‘NAA’ for short) and its writers can help boost traffic and provide a flow of quality website content.

    Building traffic and website content is possible with NAA’s capable writers because they can provide whatever articles you may need.

    With NAA’s skilled writers providing your quality content, you’ll be able to focus on the other important parts of your website business, such as a new, modern layout or upgrade, setting up that autoresponder series or anything else you know you need.

    Many website owners are so busy with the other elements of their website they simply can’t focus on writing their own quality content.

    It doesn’t matter what you require in terms of current health articles – they could range from concerns about the common cold to more serious health issues. NAA’s writers can provide the precise health articles you’re looking for.

    Using NAA writers can result in considerable benefits for your website, here are just a few:


    [list_item]Increased search engine exposure & ranking[/list_item]

    [list_item]Greater appeal to a wider audience[/list_item]

    [list_item]Better traffic because of regularly updated, quality content[/list_item]

    [list_item]Back-link support from other bloggers and websites due to worth while content[/list_item]


    Health articles are versatile and can be used in a number of situations.

    For instance, if a section of your website deals with the sale of medicine, featuring a few health articles could add interest and traffic to your website.

    Additionally, if you distribute an e-mail newsletter to your customers, featuring health issue articles could draw in potential new customers and help establish authority in health matters.

    Have you got a health website (or any other website) that’s
    in danger of “flat-lining”?
    [button url=”” target=”_self” size=”small” style=”royalblue” ]Give it a new lease on life with Need An Article™![/button]


    Editor’s Note:
    NAA content costs pennies and takes just a few minutes to organize with an NAA writer. When it’s ready, just download it and post it. It’s that easy!
    Access Our Team of Professional Writers Today!

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    4-Step Plan to Success When Compiling Your Ebooks

    NAA’s Recommended To-Do-List for Creating an Ebook

    A successful ebook is possible. However, we’ve found that a large majority of folks lack a solid plan of action. Without a plan, you have little direction and that could mean your well-intentioned project becomes a burden to you and your author.

    When it comes to writing a successful ebook, you need to carefully lay out the ‘what’, ‘who’, and ‘how’.

    • What are you trying to accomplish?
    • Who are you writing it for?
    • How should it be written?

    Furthermore, there are likely to be some key elements that you want to cover in your ebook. Below, we have provided an outline that will help you effectively define your key points.

    First, though, take a few minutes to answer those questions we just mentioned.

    Let’s get started

    Step 1 – What do you want to accomplish?

    Explain in a paragraph or two what the aims and goals are for the ebook.

    Step 2 – Who are your readers?

    Who is your target market – the age group, gender, interests, habits, etc.?

    Step 3 – How will it be written – tone or style – formal, informal, personal, upbeat, serious, etc.?

    Explain, or if you have one, provide a sample.

    Step 4 – Define your key points 

    This is your bulleted list of key points. Hone in on those points by listing methods, terms, ideas, opinions, or any information that would otherwise NOT be easily found during an Internet search. This is a good place to list them and then expand on them.

    • Psychological triggers, habits, etc
    • Manifestation
    • Add key point

    Here are some other things you may also want to consider:

    Here’s to your successful Ebook project!

  • The Benefits of Blogging – Top 5 Reasons Your Website Needs an Active Blog

    Are you trying to increase the visibility of your website?

    If so, you should consider creating a blog for your site.

    Do you already have a blog?

    If so, it’s a good idea to start making the effort to maintain that blog.

    The benefits of blogging are numerous and make it well worth the effort on your part. If your website doesn’t have a blog or you’ve allowed your blog to fall by the wayside, here are just a few important reasons that your website needs to have an active blog.

    Reason #1 – Build Inbound Links Quickly

    One of the most powerful benefits of blogging is that it allows you to build inbound links quickly. To get this result, your blog must feature content that people want to read and share with others.

    The links that you’ll gain with your blog are deep links that don’t just point to your websites homepage. As people link to your blog posts, you’ll distribute your “link juice” more evenly, helping you to get more of your website indexed by search engines.

    Reason #2 – Start Building Relationships

    Blog posts offer you a great way to start building relationships. You may have some of the demographic information on the people visiting your site and buying your services or products. However, do you really know who they are?

    People who read your blogs will probably be your most loyal customers. As you learn more about them, you can use that information to find more customers.

    Having a blog for your website also allows you to create a dialogue with the customers. This allows you to keep communication flowing between you and your customers. Build good relationships and you’ll build customer loyalty as well, which means more profit for you.

    Reason #3 – Generate Leads

    Another reason your website needs an active website is to generate leads. This is one of the big benefits of blogging.

    Studies show that those who create at least 20 blog posts each month see up to four times more leads than companies that do not have a blog.

    When people visit your blog, they want to find answers. Providing them with answers will put your website in their mind when they are ready to buy.

    Reason #4 – Boost Search Engine Rankings with Fresh Content

    Blogs offer you the perfect way to boost search engine rankings. Search engine spiders feed on fresh content. Many websites are static and rarely need to change content.

    Having blog that is updated on a regular basis will provide search engines with content that is fresh and keyword-rich. This leads to higher rankings as well as big increases in website traffic.

    Reason #5 – Build Credibility and Reputation

    Last, you need a blog because it helps you to build credibility and a good reputation online. Your blog allows you to offer information to potential customers without having to hard sell. This boosts your credibility with them.

    Visitors may bookmark your site so they can come back for good information. When they’re ready to make a decision, chances are that they’ll remember you.

    Now that you understand the benefits of blogging, get out there and start up a good blog on your website. Starting up a blog isn’t difficult at all.

    If you don’t want to write the blog posts yourself, you can buy articles here at Need An Article. If you’re ready to get started, NAA has many writers that specialize in creating blog posts that will get you on your way to enjoying all the benefits that blogging has to offer.

  • Struggling to Make Money from Your Site?

    Website Assassins Could be the Problem!

    Do you have the latest and greatest gadget? Did you take the time to build the better mousetrap, sure that the masses would indeed come? Perhaps you have put together a beautiful website that is easy to navigate and offers a much-needed product or service and still your website is barely turning a profit. Did you know there are some surefire website assassins out there that will practically guarantee visitors will turn away in droves? Even if you have hired all of your web design and content creation out to “professionals,” these are things you must watch for.


    It would seem to go without saying that a professional website should contain proper spelling. The problem is many times a writer does not speak English as a first language or they are simply to lazy to employ spell check.  It might seem like nitpicking, but if you expect people to trust you with their hard-earned money, proper spelling and grammar usage is imperative. Remember, building a customer base is not all about the product or service you offer, it is about trust.

    Broken Links

    How many times have you visited a site and followed a broken link? This is where you click on a link and get the dreaded “error” or “sorry this page cannot be found”. Let me ask you one question, do you return to that website often if ever? A broken link here or there might be forgiven if you have a killer website, but if it happens often, your visitors will leave, never to return or spend a dime! Check your links periodically to ensure this website assassin does not strike your business.

    Poor Design

    Creating a website is not rocket science; however, it is not a simple color by number project either. A good website will be:

    • Aesthetically pleasing
    • Simple to Navigate
    • Appropriately Professional

    Does this mean a website cannot be fun? Of course not, but you should let the subject of the site guide color choice, graphics and basic layout. For example, a website promoting party balloons would look fantastic with bright neon colors and fun graphics; on the other hand, a professional housing contractor should probably use more sedate color choices. If your site looks like it was designed by a ten year old, your traffic is not going to convert well!

    Final Thoughts

    As you can probably guess, this is not a comprehensive analysis of everything that can go wrong with a website. In order to be successful and better yet, profitable, you need search engine optimization (SEO), promotion, links and backlinks as well as a host of other components. However, if you feel you have all of the above and more but you are still lacking traffic or conversions, it could be anyone of the problems listed above. The moral of this story? Use professionals to create your website and then check their work periodically!