Archives : Blogging

  • Simple Ways To Get More People To Read Your Content

    Today’s world moves at a very fast pace.

    This has created a culture of demand and instant gratification. The average person feels that their time is too precious to waste and they hurry along, demanding fast answers and making fast decisions.

    Convincing Readers To Slow Down

    Countless research studies and scientific polls have come to a generalized conclusion about the average Internet reader: They are impatient. Among the most commonly found research results is that the average reader decides in ten seconds whether your page is worth reading. They likewise suggest that those ten seconds will be spent scanning.

    Scanning is when a reader glances over the page they’ve stumbled on. Their eyes flit about the screen, gathering information from headlines, subheadings, graphics, pictures, and highlighted or bold font print. They garner the basic gist of your page in ten seconds, and either settle in to read, or click back to the search engine to try again.
    [captionpix imgsrc=”http://needanarticle.com/index2/wp-content/uploads/popcorn.jpg” width=”135″ captiontext=”Studies have shown that image captions are some of the most read text on a page, further encouraging your readers to grab a snack and stick around for awhile.”]

    What This Means For SEO

    When someone finds your page using a search engine, that search engine gauges your site’s appropriateness and value to the reader based on how long the reader stays on your page. Known as the bounce rate, the search engine keeps tabs on the amount of time that elapses between a search engine link click and the user returning to the search engine.

    The longer you can keep a reader on your site, and the more pages they visit within your site while they are there, the more value the search engine places on your website’s content. The more valuable your content, the higher your search engine results.

    Keep Your Reader Longer

    Use these tricks to capture your reader’s attention in those ten seconds.

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    [list_item]Break up your text, offering plenty of opportunities for subheadings. Capture your entire point in the subheading, expecting the reader to read these first. Let your actual text serve as a supplemental explanation.[/list_item]

    [list_item]Include a few bold or highlighted words to make your points stand out from your text. These bold fonts will draw attention to important details, but only if you use them sparingly. If every paragraph contains multiple words that stand out, the desired effect will be lost.[/list_item]

    [list_item]Employ plenty of white space on your page. One of the most intimidating factors a reader can encounter is a wall of text. These long paragraphs feel like work to your reader, encouraging them to bounce back to the search engine and try again.[/list_item]

    [list_item]Don’t overdo the white space! While it is acceptable to let the occasional sentence stand as its own paragraph, the repeated use of this makes your website feel unorganized and chaotic.[/list_item]

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    Readers Enjoy Simple Concepts

    The simple concepts are what coax a reader into staying on your page for longer. Bullets, internal links, and captions that stand out from the rest of the text are simple concepts that you can use to draw the reader in.

    Make sure that each included bullet gets right to the point. Tell your reader the fact right after the bullet. Expand your discussion in the text that follows, but don’t overdo the bullets!

    [captionpix imgsrc=”http://needanarticle.com/index2/wp-content/uploads/Readable-Text-2.jpg” width=”200″]

    Links, both internal and external, give your reader a reason to keep on going. Unless you provide the reader with something else to do, they’re heading back to the search engine.

    Captions and quotations can be used to draw attention to any part of your site. Proper examples of this concept can be found in modern magazines. When a quote has been removed from the text, enlarged, and colored, it captures your reader’s attention.

    What Readers Like To See

    Your content should employ the inverted pyramid writing style at all times. A popular journalistic tool, the inverted pyramid style is showcased by placing the most important information at the top of each section. As you work your way through the section, the information becomes increasingly less important.

    Allow your reader to skip down the page, reading the information closest to the subheading. The inverted pyramid style allows the reader to quickly judge whether they should keep reading, or skip to the next subheading.

    You have to remember to not overwhelm your reader. Complicated subjects should be broken into different pages. This permits the reader to take in one important part at a time without feeling like they’re inside an encyclopedia.

    Consider using the numbered list idea. As mundane as it may seem, readers will often pay attention to a post that offers them “X Ways To Learn Blank”.

    The Finishing Touches

    When you are finished applying all of these designs to your website, don’t eagerly hit that publish button. Rather:

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    [list_item]Go back and read your post like a scanning visitor would.[/list_item]

    [list_item]Determine if your headings and subheadings explain your premise by themselves.[/list_item]

    [list_item]Judge the amount of bold or highlighted text to see if it is distracting due to high usage.[/list_item]

    [list_item]Consider the amount of text and white space on your page. Make certain one doesn’t overwhelm the other.[/list_item]

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    Most importantly, make sure you are offering valuable content to your readers. Even with all of these tricks in play, your reader won’t stick around for weak content.

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  • The Benefits of Blogging – Top 5 Reasons Your Website Needs an Active Blog

    Are you trying to increase the visibility of your website?

    If so, you should consider creating a blog for your site.

    Do you already have a blog?

    If so, it’s a good idea to start making the effort to maintain that blog.

    The benefits of blogging are numerous and make it well worth the effort on your part. If your website doesn’t have a blog or you’ve allowed your blog to fall by the wayside, here are just a few important reasons that your website needs to have an active blog.

    Reason #1 – Build Inbound Links Quickly

    One of the most powerful benefits of blogging is that it allows you to build inbound links quickly. To get this result, your blog must feature content that people want to read and share with others.

    The links that you’ll gain with your blog are deep links that don’t just point to your websites homepage. As people link to your blog posts, you’ll distribute your “link juice” more evenly, helping you to get more of your website indexed by search engines.

    Reason #2 – Start Building Relationships

    Blog posts offer you a great way to start building relationships. You may have some of the demographic information on the people visiting your site and buying your services or products. However, do you really know who they are?

    People who read your blogs will probably be your most loyal customers. As you learn more about them, you can use that information to find more customers.

    Having a blog for your website also allows you to create a dialogue with the customers. This allows you to keep communication flowing between you and your customers. Build good relationships and you’ll build customer loyalty as well, which means more profit for you.

    Reason #3 – Generate Leads

    Another reason your website needs an active website is to generate leads. This is one of the big benefits of blogging.

    Studies show that those who create at least 20 blog posts each month see up to four times more leads than companies that do not have a blog.

    When people visit your blog, they want to find answers. Providing them with answers will put your website in their mind when they are ready to buy.

    Reason #4 – Boost Search Engine Rankings with Fresh Content

    Blogs offer you the perfect way to boost search engine rankings. Search engine spiders feed on fresh content. Many websites are static and rarely need to change content.

    Having blog that is updated on a regular basis will provide search engines with content that is fresh and keyword-rich. This leads to higher rankings as well as big increases in website traffic.

    Reason #5 – Build Credibility and Reputation

    Last, you need a blog because it helps you to build credibility and a good reputation online. Your blog allows you to offer information to potential customers without having to hard sell. This boosts your credibility with them.

    Visitors may bookmark your site so they can come back for good information. When they’re ready to make a decision, chances are that they’ll remember you.

    Now that you understand the benefits of blogging, get out there and start up a good blog on your website. Starting up a blog isn’t difficult at all.

    If you don’t want to write the blog posts yourself, you can buy articles here at Need An Article. If you’re ready to get started, NAA has many writers that specialize in creating blog posts that will get you on your way to enjoying all the benefits that blogging has to offer.

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  • Who’s Really Making it Online?

    The answer to that question is, nearly everyone. People from all walks of life are making money. Older Americans, teenagers, stay-at-home moms, retired business owners and even small companies in Africa, and individuals who have an idea and a good way to present it.

    Shockingly, during what was a marked economic downturn for many countries, the United States included, with jobs lost and hours cut, the internet seemed to be functioning at peak capacity.

    A few jobs were lost, a few sites went under. Notably, the very small ones who didn’t take the time or the bother to learn SEO tactics or hire someone to drive traffic or learn more about the best way to market their products and services are the ones which are no longer here?

    Did the people who succeeded have some magic formula they used In all honesty, no, they didn’t have anything more than common sense and patience, as well as drive that took them forward,..

    Why did they succeed and how did they accomplish what so many other people before them don’t seem to be able to? During a time that was less economically sound for everyone, many of these people doubled, tripled, or even quadrupled their Adsense or their online income.

    How did they accomplish that?

    Did they hire traffic, use Solo Ads, pay someone to do their traffic driving and other things? The answer to most of those questions is “No!” Most of these people did not have a lot to start with, began with some simple skills and honed them.

    They took the time and the energy to learn what they needed to get ahead online. Most of them started from scratch and worked from 1 or 2 dollars a month to get where they wanted to be. Was it luck? Typically, no. Was it skill? Again, not always. Many of these people…

    To read the rest of this report in “Starting and Running Your Own Online Business!”, Join our spam-free newsletter. Plus, we’ll also send you another bonus report (with no sales pitches) that you may find useful if you’re looking for a reliable SEO firm. More and more people are looking to outsource this part of their business, but may not be aware of the pitfalls along the way. We’ll show you what you need to know! Join today

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