The email marketing campaign is one of the traditional online promo tools that still deliver great results. To figure out whether you are reaching your target audience and accomplishing your marketing goals, you will have to learn more about measuring the effectiveness of email marketing. Return of investment (ROI) is one of the most important …

How To Make Your e-Mail Marketing Campaigns More EffectiveRead More »

Whether you have an ecommerce or a content-based website, traffic is the most important factor for the success of your online business. Having a loyal audience that keeps on growing will provide  monetization possibilities for your website. When it comes to increasing website traffic, you can try various strategies. Some of these are ethical, others …

6 Powerful and Ethical Ways to Increase Your Website TrafficRead More »

Facebook marketing is a part of a good marketing campaign for any small business. However, many small businesses find it difficult to enjoy the results they want from Facebook. This happens for many reasons. In many cases, the simple mistakes can lead to big problems when using Facebook for marketing purposes. Simply avoiding common mistakes …

Facebook Marketing – Top Mistakes Small Businesses Should AvoidRead More »

Previously in our Facebook marketing series, we started talking about Facebook etiquette. Proper etiquette is important if you expect to enjoy great results with your social media campaign. Last time, we discussed a few important etiquette dos to employ on your Facebook business page. To prevent offended fans and avoid ruining your marketing efforts, here …

Facebook Marketing Etiquette – Dos and Don’ts to Remember (Part 2)Read More »

Now that you’re focusing on your Facebook marketing campaign and you’re growing your fan base, it’s important to take some time to learn about proper Facebook etiquette. Every Facebook business page is different and one of the key tips is to know your audience. However, every marketer focusing on building a good fan base on …

Facebook Marketing – Facebook Etiquette Dos and Don’ts to Remember (Part 1)Read More »

Advanced Marketing Strategies In previous posts on Facebook marketing, we’ve covered some of the essential tips and strategies for getting your marketing campaign off the ground. Once you have your Facebook business page set up, learn every strategy you can to make your marketing results a success. After you go through the basics of setting …

Facebook Marketing – Advanced Marketing Strategies that Provide ResultsRead More »

Since Facebook has switched to the Timeline format, marketing images have become even more important. Visual orientation has only increased, making them very attractive to businesses involved in Facebook marketing. Not only do you have the capacity to post a profile photo, but you can also post a cover photo, create photo albums and post …

Facebook Marketing – The Power of PicturesRead More »

In the first part of this post on Facebook fan engagement, we looked at some strategies to use for getting fans engaged on your business page. Involving fans on your page goes a long way toward increasing your Facebook marketing success, thereby making your hard work worth the effort. Maybe you’ve already been working on …

Facebook Marketing – More Exciting Strategies to Help You Increase Fan Engagement (Part 2)Read More »